Question 1

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

Accepted Answer

Planned obsolescence is the practice of

Question 2

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Accepted Answer

The answer of A(n)__________strategy is not possible when the brand...

Question 3

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Accepted Answer

A) True 
 B)False

Question 4

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Accepted Answer

The answer of Lisa goes to an electronic goods store...

Question 5

Compared to convenience products,shopping products are:

Accepted Answer

A) sold through aggressive personal selling and highly persuasive advertising. 
B) usually more expensive and are found in fewer stores. 
C) purchased without significant planning. 
D) available everywhere,including department stores,gas stations,and vending machines. 
A) sold through aggressive personal selling and highly persuasive advertising. 
B) usually more expensive and are found in fewer stores. 
C) purchased without significant planning. 
D) available everywhere,including department stores,gas stations,and vending machines.

Question 6

Daily Fresh is a multinational food and beverage company.One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate.The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet.In this case,Daily Fresh intends to use__________.

Accepted Answer

informatio

Question 7

A difference between informational labeling and persuasive labeling is that informational labeling:

Accepted Answer

A) focuses on a promotional theme or logo rather than consumer information. 
B) increases a consumer's cognitive dissonance after the purchase. 
C) helps a consumer make proper product selections. 
D) gives the impression of environmental friendliness to a product. 
A) focuses on a promotional theme or logo rather than consumer information. 
B) increases a consumer's cognitive dissonance after the purchase. 
C) helps a consumer make proper product selections. 
D) gives the impression of environmental friendliness to a product.

Question 8

Services and ideas are not considered products because they are intangible.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true of an express warranty?

Accepted Answer

A) It gives the impression of environmental friendliness to a product. 
B) It contains an unwritten guarantee about the performance of a product. 
C) It prohibits other firms from using a brand or part of a brand without permission. 
D) It ranges from simple statements to extensive documents written in technical language. 
A) It gives the impression of environmental friendliness to a product. 
B) It contains an unwritten guarantee about the performance of a product. 
C) It prohibits other firms from using a brand or part of a brand without permission. 
D) It ranges from simple statements to extensive documents written in technical language.

Question 10

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

Accepted Answer

A) True 
 B)False

Question 11

__________refers to the number of product lines an organization offers.

Accepted Answer

The answer of __________refers to the number of product lines...

Question 12

​Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)_____.

Accepted Answer

A) unsought product 
B) ​specialty product 
C) ​convenience product 
D) shopping product 
A) unsought product 
B) ​specialty product 
C) ​convenience product 
D) shopping product

Question 13

Which of the following is a difference between individual branding and family branding?

Accepted Answer

A) Individual branding uses different brand names for different products,while family branding markets several different products under the same brand name. 
B) Individual branding is used when products do not vary in use or performance,while family branding is used when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up the product,while family branding identifies the entire product. 
D) Individual branding is used when two brands receive equal treatment,while family branding is used when two brands borrow from each other's brand equity. 
A) Individual branding uses different brand names for different products,while family branding markets several different products under the same brand name. 
B) Individual branding is used when products do not vary in use or performance,while family branding is used when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up the product,while family branding identifies the entire product. 
D) Individual branding is used when two brands receive equal treatment,while family branding is used when two brands borrow from each other's brand equity.

Question 14

Why are many retailers creating and promoting their own captive brands?

Accepted Answer

A) Captive brands carry evidence of a store's affiliation and are available everywhere. 
B) Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. 
C) Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. 
D) Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them. 
A) Captive brands carry evidence of a store's affiliation and are available everywhere. 
B) Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. 
C) Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. 
D) Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

Question 15

An organization's product mix includes all of the products it sells.

Accepted Answer

A) True 
 B)False

Question 16

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Accepted Answer

A) brand equity 
B) product item 
C) product mix 
D) promise index 
A) brand equity 
B) product item 
C) product mix 
D) promise index

Question 17

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Accepted Answer

A) complimentary branding strategy 
B) ​co-branding strategy 
C) ​one-brand-name strategy 
D) individual branding strategy 
A) complimentary branding strategy 
B) ​co-branding strategy 
C) ​one-brand-name strategy 
D) individual branding strategy

Question 18

Which of the following statements is true about the naming strategies for products sold in the global market?

Accepted Answer

A) A one-brand-name strategy is useful when a company markets mainly one product. 
B) An advantage of using different brand names in different markets is greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) A disadvantage of using different brand names in different markets is that it does not support localization. 
A) A one-brand-name strategy is useful when a company markets mainly one product. 
B) An advantage of using different brand names in different markets is greater identification of the product from market to market. 
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market. 
D) A disadvantage of using different brand names in different markets is that it does not support localization.

Question 19

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

Accepted Answer

The answer of Zing is a soft drink which is...

Question 20

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

A) made directly available to a consumer through a salesperson,direct mail,or direct response advertising. 
B) relatively inexpensive and merit little shopping effort. 
C) always marketed as unsought products. 
D) distributed to only a few stores in a geographic area. 
A) made directly available to a consumer through a salesperson,direct mail,or direct response advertising. 
B) relatively inexpensive and merit little shopping effort. 
C) always marketed as unsought products. 
D) distributed to only a few stores in a geographic area.

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Compared to convenience products,shopping products are:

A difference between informational labeling and persuasive labeling is that informational labeling:

Services and ideas are not considered products because they are intangible.

Which of the following is true of an express warranty?

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

__________refers to the number of product lines an organization offers.

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)_____.

Which of the following is a difference between individual branding and family branding?

Why are many retailers creating and promoting their own captive brands?

An organization's product mix includes all of the products it sells.

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Which of the following statements is true about the naming strategies for products sold in the global market?

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 10: Product Concepts

Explain planned obsolescence with at least two examples.Discuss if planned obsolescence is ethical or unethical.

A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.

Product modification occurs even when changes are made to a product's aesthetic appearance rather than its quality or functionality.

Lisa goes to an electronic goods store to purchase a washing machine.After comparing the various brands of washing machines available,their functions,prices,and so on,she purchases one that is cheaper and smaller than the rest.In this case,Lisa has purchased a(n)__________.

Compared to convenience products,shopping products are:

A difference between informational labeling and persuasive labeling is that informational labeling:

Services and ideas are not considered products because they are intangible.

Which of the following is true of an express warranty?

Due to the time required to scan them,the use of universal product codes (UPCs)is typically restricted to shopping products.

__________refers to the number of product lines an organization offers.

​Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)_____.

Which of the following is a difference between individual branding and family branding?

Why are many retailers creating and promoting their own captive brands?

An organization's product mix includes all of the products it sells.

A number of yogurts are marketed under the Duncen brand,including Duncen All Natural,Duncen Fruit on the Bottom,Duncen Light & Fit,DunActive,and Dun-o-nino.The large variety of yogurts under the Duncen brand is an example of a:

Ecstasy Inc.is a Canada-based food and beverage company.The company has decided to market and sell its products in all European countries under the same brand name.In this scenario,Ecstasy Inc.has decided to use the _____.

Which of the following statements is true about the naming strategies for products sold in the global market?

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)__________.

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Zing is a soft drink which is available everywhere,including gas stations,department stores,and vending machines.Zing is an example of a(n)_____.