Question 1

What is the objective of performing a market-basket analysis?

Accepted Answer

A market-basket analysis is an unsupervised data mining technique for determining sales patterns. Such an analysis shows the products that customers tend to buy together. In marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity; that is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

Question 2

An advantage of OLAP reports is their ability to let users drill down into the data.

Accepted Answer

A) True 
 B)False  True

Question 3

Granularity is a term that refers to the level of detail represented by the data.

Accepted Answer

A) True 
 B)False  True

Question 4

A data mart is larger than a data warehouse.

Accepted Answer

A) True 
 B)False

Question 5

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Accepted Answer

A)  BigData analysis 
B)  regression analysis 
C)  market-basket analysis 
D)  cluster analysis 
E)  analytical hierarchical analysis 
A)  BigData analysis 
B)  regression analysis 
C)  market-basket analysis 
D)  cluster analysis 
E)  analytical hierarchical analysis

Question 6

Which of the following observations about RFM and OLAP reports is True?

Accepted Answer

A)  RFM reports are more generic than OLAP reports. 
B)  OLAP reports are more dynamic than RFM reports. 
C)  RFM reports have measures and dimensions. 
D)  RFM reports can drill down into the data to a greater extent than OLAP reports. 
E)  RFM reports are more easily manipulated than OLAP reports. 
A)  RFM reports are more generic than OLAP reports. 
B)  OLAP reports are more dynamic than RFM reports. 
C)  RFM reports have measures and dimensions. 
D)  RFM reports can drill down into the data to a greater extent than OLAP reports. 
E)  RFM reports are more easily manipulated than OLAP reports.

Question 7

Cluster analysis is used to identify groups of entities that have similar characteristics.

Accepted Answer

A) True 
 B)False

Question 8

Data warehouses may include data that is purchased from outside sources.

Accepted Answer

A) True 
 B)False

Question 9

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

Accepted Answer

A) True 
 B)False

Question 10

________ is a technique for harnessing the power of thousands of computers working in parallel.

Accepted Answer

A)  RFM analysis 
B)  MapReduce 
C)  Granularity 
D)  Reposition 
E)  Big data looping 
A)  RFM analysis 
B)  MapReduce 
C)  Granularity 
D)  Reposition 
E)  Big data looping

Question 11

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.

Accepted Answer

A)  Five Star Stores with an RFM score of 214 
B)  Goalkeeper with an RFM score of 551 
C)  Pelican Stores with an RFM score of 113 
D)  Cable Sports Inc. with an RFM score of 545 
E)  WindyRiver Sports with an RFM score of 225 
A)  Five Star Stores with an RFM score of 214 
B)  Goalkeeper with an RFM score of 551 
C)  Pelican Stores with an RFM score of 113 
D)  Cable Sports Inc. with an RFM score of 545 
E)  WindyRiver Sports with an RFM score of 225

Question 12

Regression analysis measures the effect of a set of variables on another variable.

Accepted Answer

A) True 
 B)False

Question 13

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Accepted Answer

A)  coalescing 
B)  transposing 
C)  dispersing 
D)  calculating 
E)  diffusing 
A)  coalescing 
B)  transposing 
C)  dispersing 
D)  calculating 
E)  diffusing

Question 15

Describe expert systems and their primary disadvantages.

Accepted Answer

Expert systems are rule-based systems th

Question 16

What is OLAP? Explain its features.

Accepted Answer

Online analytical processing (OLAP) is a

Question 17

Which of the following techniques determine sales patterns?

Accepted Answer

A)  regression analysis 
B)  market-basket analysis 
C)  neural networks 
D)  cluster analysis 
E)  seasonal grouping 
A)  regression analysis 
B)  market-basket analysis 
C)  neural networks 
D)  cluster analysis 
E)  seasonal grouping

Question 18

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

Accepted Answer

A) True 
 B)False

Question 19

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Accepted Answer

A)  Business intelligence server management 
B)  Hyper-social knowledge management 
C)  Knowledge management protocol 
D)  Online analytical processing 
E)  Proto-social information management 
A)  Business intelligence server management 
B)  Hyper-social knowledge management 
C)  Knowledge management protocol 
D)  Online analytical processing 
E)  Proto-social information management

Question 20

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Accepted Answer

A)  Data entry 
B)  Data acquisition 
C)  Data mining 
D)  Data encryption 
E)  Data scrubbing 
A)  Data entry 
B)  Data acquisition 
C)  Data mining 
D)  Data encryption 
E)  Data scrubbing

What is the objective of performing a market-basket analysis?

An advantage of OLAP reports is their ability to let users drill down into the data.

Granularity is a term that refers to the level of detail represented by the data.

A data mart is larger than a data warehouse.

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Which of the following observations about RFM and OLAP reports is True?

Cluster analysis is used to identify groups of entities that have similar characteristics.

Data warehouses may include data that is purchased from outside sources.

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

________ is a technique for harnessing the power of thousands of computers working in parallel.

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.

Regression analysis measures the effect of a set of variables on another variable.

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Describe expert systems and their primary disadvantages.

What is OLAP? Explain its features.

Which of the following techniques determine sales patterns?

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 9: Business Intelligence Systems

What is the objective of performing a market-basket analysis?

An advantage of OLAP reports is their ability to let users drill down into the data.

Granularity is a term that refers to the level of detail represented by the data.

A data mart is larger than a data warehouse.

Matt, a sales analyst, predicts the sale of luxury cars by formulating an equation that uses variables such as the customer's age and monthly salary. Which of the following methods does Matt use in this case?

Which of the following observations about RFM and OLAP reports is True?

Cluster analysis is used to identify groups of entities that have similar characteristics.

Data warehouses may include data that is purchased from outside sources.

Data mining is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

________ is a technique for harnessing the power of thousands of computers working in parallel.

Achilles Gear has four major retail customers. Based on the following RFM scores of these customers, the sales team at Achilles' should attempt to up-sell more expensive sporting goods to ________.

Regression analysis measures the effect of a set of variables on another variable.

Neural networks are popular unsupervised data mining techniques used to predict values and make classifications.

Which of the following is a basic operation used by reporting applications to produce business intelligence?

Describe expert systems and their primary disadvantages.

What is OLAP? Explain its features.

Which of the following techniques determine sales patterns?

In an unsupervised data mining technique, analysts do not create a model or hypothesis before running the analysis.

________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters