Exam 8: Innovation and New Product Strategy

The _____ is a form of innovation through collaborative relationships where a company posts a problem and anyone can propose a solution.

 Radical innovations have the potential of creating negative impacts on the leading firms that pursue new-product strategies using existing technologies.

 New products that provide improved performance or greater perceived value are known as substantial innovations.

 Which of the following enables producing a product by building it up a layer at a time?

Which of the following is true of scanner-based tests?

Which of the following are examples of quick-build products?

The _____ is a form of innovation through collaborative relationships where anybody can propose problems,offer solutions,and decide which solutions to use.

 Products that are significantly new and create important value for customers are called _____ innovations. 

A new-product screening involves testing if the product is commercially viable.

Which of the following is the first step in the new-product-planning process?

 _____ consists of the pursuit of a deliberate,ongoing strategy of developing and introducing new products that attract the buyers of a company's existing products. 

 _____ is the combination of benefits provided by a product minus all of the costs incurred by the buyer.

 Describe how focus groups help generate new-product ideas.

Product specifications describe what the product will do rather than how it should be designed.

 The objective of _____ is to identify needs for new products and improvements in existing products,processes,and supporting services.