Exam 10: Value Chain Strategy

The conventional channel of distribution is a group of horizontally linked independent organizations.

Consumer-products manufacturers often direct advertising to _____to help pull products through distribution channels.

The _____ supply chain mandates fluid and market-based relationships to enhance responsiveness to the market and capacity for rapid change.

A conventional distribution channel offers little opportunity for control by a member firm,yet there is a lot of flexibility in entering and exiting from the channel.

What is channel migration? List the issues to be considered when opting for migration.

If one retailer or dealer in the trading area distributes the product,then management is following a selective distribution strategy.

 Discuss the emerging issue of the digital distribution channel occurring in markets in which the product can be converted to digital format. 

 _____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.

 _____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.

Relationships between the conventional channel participants are rather informal and the members are not closely coordinated.

Large producers with extensive capabilities and resources have a lot of flexibility in choosing intermediaries.

Discuss the major issues in deciding distribution intensity.

The process of replacing distributors with direct manufacturer-owned channels is referred to as _____.

 In _____ VMS,a single firm does not exert substantial control over other channel members but involves close collaboration and sharing of information. 

 In a _____,one organization coordinates the distribution channel and directs programming of channel activities and functions.