Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

Drive theory struggles to explain why people may delay gratification of a want.

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or a mixture of images.

A digital native is someone who ________.

A marketer who segments a population by age and gender is using ________ to categorize consumers.

The mass market produces and consumes music, movies, sports, and other forms of entertainment known as ________.

A ________ creates a state of tension that drives the consumer to attempt to reduce or eliminate it.

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.

Which of the terms below is used to describe the bond between product and consumer that is difficult for competitors to break?

Which form of relationship between product and customer is most at risk of the customer switching to a different brand of product?

Which of the following is NOT a stage in the consumption process?

According to the different categories of relationships that people may have with products, nostalgic attachment occurs if the product is part of the user's daily routine.

A market researcher who analyzes a population of consumers using the variable of marital status is segmenting the population by the demographic category of family structure.

Motivation can be described in terms of strength and direction.

Maslow's hierarchy of needs can be useful in understanding the motives that are satisfied by consumer behaviors. Briefly explain the hierarchy and indicate how a consumer behavior could fulfill each need level in the hierarchy.

Explain the concept of the 80/20 rule and why it is important to marketers.

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

What is relationship marketing? Why is it so widely practiced by today's marketers?

Which of the following terms refers to the online means of communication, conveyance, and collaboration among interdependent and interconnected networks of people, communities, and organizations?