Question 1

Big data is generated from ________.

Accepted Answer

A)  smartphone GPS signals 
B)  credit card transactions 
C)  social media posts 
D)  all of the above 
A)  smartphone GPS signals 
B)  credit card transactions 
C)  social media posts 
D)  all of the above D

Question 2

Popular culture is both a product of marketing and an inspiration for marketing.

Accepted Answer

A) True 
 B)False  True

Question 3

In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?

Accepted Answer

Buyer behavior reflects an emphasis on the act of purchase, but this exchange is dependent upon a number of prepurchase and postpurchase perspectives and behaviors. To fully understand why an exchange is made, researchers must look at the decisions and influences before the exchange, as well as the expectations of what happens after the exchange. The study of consumer behavior accounts for prepurchase and postpurchase issues along with purchase issues, rather than simply buyer behavior.

Question 4

Describe a virtual brand community. Create an example that demonstrates the concept.

Accepted Answer

A virtual brand community is an online g

Question 5

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Accepted Answer

In today's culture of participation, ind

Question 6

Describe three needs which are important for understanding consumer behavior. Provide an example of each need and its related consumer behavior.

Accepted Answer

Answers may vary but may inclu

Question 7

The term "big data" refers to the ________.

Accepted Answer

A)  importance of database marketing 
B)  use of mainframe computers to model marketing problems 
C)  collection and analysis of extremely large datasets 
D)  implementation of new data mining technologies 
A)  importance of database marketing 
B)  use of mainframe computers to model marketing problems 
C)  collection and analysis of extremely large datasets 
D)  implementation of new data mining technologies

Question 8

Psychographic information is not considered to be demographic data because this type of information is not directly observable.

Accepted Answer

A) True 
 B)False

Question 9

Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

Accepted Answer

A)  undifferentiated 
B)  database 
C)  relationship 
D)  consumer-generated 
A)  undifferentiated 
B)  database 
C)  relationship 
D)  consumer-generated

Question 10

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.

Accepted Answer

A)  have a market-oriented focus 
B)  aim to apply knowledge to increasing profits 
C)  focus on understanding consumption for its own sake 
D)  be judged in terms of its ability to improve marketing practices 
A)  have a market-oriented focus 
B)  aim to apply knowledge to increasing profits 
C)  focus on understanding consumption for its own sake 
D)  be judged in terms of its ability to improve marketing practices

Question 11

Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which of the following types of relationships with a product best explains the reason for Lucy's purchase of the dragon bowl?

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  cohort attachment 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  cohort attachment

Question 12

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ________.

Accepted Answer

A)  B2C e-commerce 
B)  C2C e-commerce 
C)  B2B e-commerce 
D)  consumption community 
A)  B2C e-commerce 
B)  C2C e-commerce 
C)  B2B e-commerce 
D)  consumption community

Question 13

People who belong to the same social class are most likely to have which of the following in common?

Accepted Answer

A)  income level 
B)  personality 
C)  ethnicity 
D)  family structure 
A)  income level 
B)  personality 
C)  ethnicity 
D)  family structure

Question 14

Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?

Accepted Answer

A)  Web 1.0 
B)  Web 2.0 
C)  C2C e-commerce 
D)  user-generated content 
A)  Web 1.0 
B)  Web 2.0 
C)  C2C e-commerce 
D)  user-generated content

Question 15

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is NOT part of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 16

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Accepted Answer

A) True 
 B)False

Question 17

Demographics refer to aspects of a person's lifestyle and personality.

Accepted Answer

A) True 
 B)False

Question 18

Texting back-and-forth with a friend is an example of asynchronous interaction.

Accepted Answer

A) True 
 B)False

Question 19

According to the basic marketing concept, a firm exists to ________.

Accepted Answer

A)  influence popular culture 
B)  dominate market share 
C)  nurture relationships 
D)  satisfy needs 
A)  influence popular culture 
B)  dominate market share 
C)  nurture relationships 
D)  satisfy needs

Question 20

________ focuses on biological needs that produce unpleasant states of arousal.

Accepted Answer

A)  Drive theory 
B)  Gratification theory 
C)  Consumerism 
D)  Role theory 
A)  Drive theory 
B)  Gratification theory 
C)  Consumerism 
D)  Role theory

Big data is generated from ________.

Popular culture is both a product of marketing and an inspiration for marketing.

In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?

Describe a virtual brand community. Create an example that demonstrates the concept.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Describe three needs which are important for understanding consumer behavior. Provide an example of each need and its related consumer behavior.

The term "big data" refers to the ________.

Psychographic information is not considered to be demographic data because this type of information is not directly observable.

Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ________.

People who belong to the same social class are most likely to have which of the following in common?

Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is NOT part of consumer behavior.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Demographics refer to aspects of a person's lifestyle and personality.

Texting back-and-forth with a friend is an example of asynchronous interaction.

According to the basic marketing concept, a firm exists to ________.

________ focuses on biological needs that produce unpleasant states of arousal.

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Big data is generated from ________.

Popular culture is both a product of marketing and an inspiration for marketing.

In the early stages of development, consumer behavior was known as buyer behavior. What important aspect of the exchange process does this change in name reflect?

Describe a virtual brand community. Create an example that demonstrates the concept.

Discuss the positive and negative consequences of today's culture of participation that is enabled by social media platforms.

Describe three needs which are important for understanding consumer behavior. Provide an example of each need and its related consumer behavior.

The term "big data" refers to the ________.

Psychographic information is not considered to be demographic data because this type of information is not directly observable.

Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ________.

People who belong to the same social class are most likely to have which of the following in common?

Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is NOT part of consumer behavior.

Consumers who share demographic characteristics such as ethnicity and age can have very different lifestyles.

Demographics refer to aspects of a person's lifestyle and personality.

Texting back-and-forth with a friend is an example of asynchronous interaction.

According to the basic marketing concept, a firm exists to ________.

________ focuses on biological needs that produce unpleasant states of arousal.

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters