Exam 9: Group and Situational Effects on Consumer Behavior

________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale.

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Question 1

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Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

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Question 2

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Identify and explain the three decision-making dimensions that describe the purchasing strategies of an organizational buyer. These dimensions form the basis of a buyclass theory of purchasing.

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Question 3

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Organizational buying decisions can be divided into three dimensions, which range from the most complex to the least complex. This classification scheme is called the buyclass theory of purchasing (framework), and it uses the decision-making dimensions to describe the purchasing strategies of an organizational buyer. The dimensions are: a) the level of information that must be gathered prior to making a decision; b) the seriousness with which all possible alternatives must be considered; and c) the degree to which the buyer is familiar with the purchase.

According to a study on timestyles, which of the following is a fast country?

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Question 4

Collective decision-making occurs when more than one person is involved in the purchasing process for products or services that may be used by multiple consumers.

(True/False)

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Question 5

Identify and describe the various temporal factors that might affect a consumer and his or her buying process.

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Question 6

A pop-up store is purposefully designed to come and go very rapidly.

(True/False)

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Question 7

Characterize the straight rebuy, the modified rebuy, and the new task decision in organizational purchasing. Provide an example of each.

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Question 8

Home shopping parties most likely activate ________, in which people become so caught up in the party spirit that they order products that they would normally not purchase.

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Question 9

The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.

(Multiple Choice)

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Question 10

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of time as a map rather than as a river.

(True/False)

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Question 11

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

(True/False)

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Question 12

Describe the concepts of normative influence and comparative influence among reference groups.

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Question 13

A typical antecedent state is product disposal.

(True/False)

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Question 14

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.

(Multiple Choice)

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Question 15

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

(Multiple Choice)

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Question 16

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

(Multiple Choice)

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Question 17

A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.

(Multiple Choice)

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Question 18

When shopping with others, some people are more likely to choose risky alternatives than they would be if shopping alone. This behavior occurs due to social power of groups.

(True/False)

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Question 19

When a buying center composed of assorted specialists is organized to gather information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 90

________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale.

Identify and explain the three decision-making dimensions that describe the purchasing strategies of an organizational buyer. These dimensions form the basis of a buyclass theory of purchasing.

According to a study on timestyles, which of the following is a fast country?

Collective decision-making occurs when more than one person is involved in the purchasing process for products or services that may be used by multiple consumers.

Identify and describe the various temporal factors that might affect a consumer and his or her buying process.

A pop-up store is purposefully designed to come and go very rapidly.

Characterize the straight rebuy, the modified rebuy, and the new task decision in organizational purchasing. Provide an example of each.

Home shopping parties most likely activate ________, in which people become so caught up in the party spirit that they order products that they would normally not purchase.

The pressure to conform that escalates as more and more group members "cave in" is called the ________ effect.

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of time as a map rather than as a river.

A normative community is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Describe the concepts of normative influence and comparative influence among reference groups.

A typical antecedent state is product disposal.

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.

When shopping with others, some people are more likely to choose risky alternatives than they would be if shopping alone. This behavior occurs due to social power of groups.

When a buying center composed of assorted specialists is organized to gather information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

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