Question 1

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Accepted Answer

A)  method 
B)  route 
C)  style 
D)  channel 
A)  method 
B)  route 
C)  style 
D)  channel D

Question 2

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enhance his or her perceived credibility in my eyes in several ways. The first component of credibility is expertise, so the salesperson may demonstrate knowledge of the products they are selling by providing detailed information about the features, specifications, and performance of the televisions. They may also reference their experience in the industry and provide examples of successful sales or satisfied customers to establish their expertise.
The second component of credibility is trustworthiness, so the salesperson may seek to build trust by being transparent about pricing, warranties, and return policies. They may also provide testimonials or customer reviews to show that they have a track record of delivering on their promises and providing excellent customer service.

Additionally, the salesperson may use nonverbal cues such as maintaining eye contact, using confident body language, and speaking clearly and articulately to convey professionalism and sincerity. They may also dress in a professional manner and maintain a clean and organized sales environment to further enhance their perceived credibility.

Overall, a television salesperson may seek to enhance their perceived credibility in my eyes by demonstrating expertise, building trust, and conveying professionalism through their knowledge, behavior, and communication.

Question 3

The ________ route to persuasion occurs when interested people focus on arguments.

Accepted Answer

A)  logical 
B)  peripheral 
C)  central 
D)  partial 
A)  logical 
B)  peripheral 
C)  central 
D)  partial C

Question 4

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Accepted Answer

A)  She cooks a gourmet dinner for her partner, and she shows him a picture of the necklace she likes. 
B)  She takes her partner out to dinner and asks if he would gift her a diamond necklace. 
C)  She gets her partner to agree to buy her a diamond ring and, at the jewelry store, she informs him that she wants a diamond necklace. 
D)  She lets her partner know how much she loves him and tells him that if he loved her as much, he would gift her anything she wants. 
A)  She cooks a gourmet dinner for her partner, and she shows him a picture of the necklace she likes. 
B)  She takes her partner out to dinner and asks if he would gift her a diamond necklace. 
C)  She gets her partner to agree to buy her a diamond ring and, at the jewelry store, she informs him that she wants a diamond necklace. 
D)  She lets her partner know how much she loves him and tells him that if he loved her as much, he would gift her anything she wants.

Question 5

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Accepted Answer

A)  the speaker has apparently good motives. 
B)  the speaker is young and vibrant. 
C)  the speaker seems to have ulterior motives. 
D)  they are paid to do so. 
A)  the speaker has apparently good motives. 
B)  the speaker is young and vibrant. 
C)  the speaker seems to have ulterior motives. 
D)  they are paid to do so.

Question 6

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Accepted Answer

The two-step flow of communication in th

Question 7

In the context of the elements of persuasion, a communicator is considered credible if

Accepted Answer

A)  he or she uses "you know" or "uh" when speaking or stumbles over his or her words. 
B)  he or she is able to convince people that he or she is trying to persuade them. 
C)  he or she speaks slowly and haltingly. 
D)  he or she is seen as knowledgeable on a topic. 
A)  he or she uses "you know" or "uh" when speaking or stumbles over his or her words. 
B)  he or she is able to convince people that he or she is trying to persuade them. 
C)  he or she speaks slowly and haltingly. 
D)  he or she is seen as knowledgeable on a topic.

Question 8

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Accepted Answer

A)  the door-in-the-face technique. 
B)  the recency effect. 
C)  the primacy effect. 
D)  the foot-in-the-door phenomenon. 
A)  the door-in-the-face technique. 
B)  the recency effect. 
C)  the primacy effect. 
D)  the foot-in-the-door phenomenon.

Question 9

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Accepted Answer

Age plays a significant role in persuasi

Question 10

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Accepted Answer

A)  expert 
B)  energetic 
C)  attractive 
D)  dissimilar 
A)  expert 
B)  energetic 
C)  attractive 
D)  dissimilar

Question 11

Central route processing ________ explicit attitudes.

Accepted Answer

A)  often has no effect on 
B)  often slowly changes 
C)  never changes 
D)  often swiftly changes 
A)  often has no effect on 
B)  often slowly changes 
C)  never changes 
D)  often swiftly changes

Question 12

Explain the different channels of communication and compare their effectiveness.

Accepted Answer

Communication can occur through various

Question 13

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

Accepted Answer

One familiar television commercial that

Question 14

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Accepted Answer

It will be best to present a persuasive

Question 15

Explain attitude inoculation and how it affects persuasive appeals.

Accepted Answer

Attitude inoculation is a psychological

Question 16

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Accepted Answer

To construct a fear appeal that is effec

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

The ________ route to persuasion occurs when interested people focus on arguments.

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

In the context of the elements of persuasion, a communicator is considered credible if

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Central route processing ________ explicit attitudes.

Explain the different channels of communication and compare their effectiveness.

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Explain attitude inoculation and how it affects persuasive appeals.

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes, Culture, and Gender

Conformity and Obedience

Group Influence

Aggression

Aggression

Attraction and Intimacy

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters

Exam 7: Persuasion

The way a message is delivered is what social psychologists refer to as the ________ of communication.

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes. Keep in mind the two components of credibility when developing your answer.

The ________ route to persuasion occurs when interested people focus on arguments.

A woman wants to ask her partner to buy her a diamond necklace. Which of the following strategies that the woman might use reflects the lowball technique?

Individuals who are typically regarded as thinking people may be inclined to use the peripheral route to persuasion if

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

In the context of the elements of persuasion, a communicator is considered credible if

In the context of the elements of persuasion, other things being equal, information presented first usually has the most influence. This is known as

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

When a choice concerns matters of personal value or taste, ________ communicators have a high influence.

Central route processing ________ explicit attitudes.

Explain the different channels of communication and compare their effectiveness.

Describe a familiar television commercial and analyze the elements of persuasion that it uses. Does it promote and/or assume central route processing or peripheral route processing?

When will it be best to present a persuasive appeal to an audience that is in a good mood versus a bad mood? Why?

Explain attitude inoculation and how it affects persuasive appeals.

You have been hired to develop an informational campaign to prevent junior high school students from getting into the habit of smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear appeal that is effective?

Introducing Social Psychology

The Self in a Social World

Social Beliefs and Judgments

Behavior and Attitudes

Genes, Culture, and Gender

Conformity and Obedience

Group Influence

Aggression

Aggression

Attraction and Intimacy

Helping

Conflict and Peacemaking

Social Psychology in the Clinic

Social Psychology in Court

Social Psychology and the Sustainable Future

Filters