Question 1

Which of the following is not true about the use of apps?

Accepted Answer

A) U)S. adult mobile Internet users spend almost 3-1/2 hours a day using apps. 
B) Users still spend less time using apps than they do using desktops or mobile websites. 
C) Apps are easier to control and monetize than websites. 
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day. 
A) U)S. adult mobile Internet users spend almost 3-1/2 hours a day using apps. 
B) Users still spend less time using apps than they do using desktops or mobile websites. 
C) Apps are easier to control and monetize than websites. 
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day. B

Question 2

Why study e-commerce?

Accepted Answer

The reason for the interest specifically in e-commerce is that e-commerce technology is different and more powerful than any of the other technologies we have seen in the past century. E-commerce technologies-and the digital markets that result-have brought about some fundamental, unprecedented shifts in commerce. While other technologies transformed economic life in the twentieth century, the evolving Internet and other information technologies are shaping the twenty-first century.

Question 3

Which of the following statements about the Web is not true?

Accepted Answer

A) The Web is the technology upon which the Internet is based. 
B) The Web was the original "killer app." 
C) The Web provides access to pages written in Hypertext Markup Language. 
D) The Web is both a communications infrastructure and an information storage system. 
A) The Web is the technology upon which the Internet is based. 
B) The Web was the original "killer app." 
C) The Web provides access to pages written in Hypertext Markup Language. 
D) The Web is both a communications infrastructure and an information storage system. A

Question 4

Explain why a firm's online inventory control system is an example of e-business rather than e-commerce. What is the key factor in determining if a transaction is "commerce"?

Accepted Answer

E-business refers primarily to digitally

Question 5

Which of the following statements is not true?

Accepted Answer

A) No one academic perspective dominates research about e-commerce. 
B) Economists take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. 
A) No one academic perspective dominates research about e-commerce. 
B) Economists take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

Question 6

Interactivity in the context of e-commerce provides which of the following functionalities?

Accepted Answer

A) the ability to physically touch and manipulate a product 
B) complexity and content of a message 
C) the ability of consumers to create and distribute content 
D) the enabling of two-way communication between consumer and merchant 
A) the ability to physically touch and manipulate a product 
B) complexity and content of a message 
C) the ability of consumers to create and distribute content 
D) the enabling of two-way communication between consumer and merchant

Question 7

Which of the following is not a major technology trend in e-commerce in 2017-2018?

Accepted Answer

A) Mobile messaging services become popular with smartphone users. 
B) Firms are turning to business analytics to make sense out of big data. 
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. 
D) Growth of the Internet of Things slows down. 
A) Mobile messaging services become popular with smartphone users. 
B) Firms are turning to business analytics to make sense out of big data. 
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. 
D) Growth of the Internet of Things slows down.

Question 8

Which of the following is an example of an e-commerce first mover that failed?

Accepted Answer

A) Etsy 
B) eToys 
C) eBay 
D) E*Trade 
A) Etsy 
B) eToys 
C) eBay 
D) E*Trade

Question 9

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Accepted Answer

A) ubiquity 
B) global reach 
C) information density 
D) social technology 
A) ubiquity 
B) global reach 
C) information density 
D) social technology

Question 10

Which of the following is an example of an on-demand service company?

Accepted Answer

A) YouTube 
B) Airbnb 
C) Tumblr 
D) Facebook 
A) YouTube 
B) Airbnb 
C) Tumblr 
D) Facebook

Question 11

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

Accepted Answer

A) Marketing messages had little richness. 
B) The smaller the audience reached, the less rich the message. 
C) The larger the audience reached, the less rich the message. 
D) Richness was unrelated to reach. 
A) Marketing messages had little richness. 
B) The smaller the audience reached, the less rich the message. 
C) The larger the audience reached, the less rich the message. 
D) Richness was unrelated to reach.

Question 12

In which year can e-commerce be said to have begun?

Accepted Answer

A) 1983 
B) 1985 
C) 1995 
D) 2001 
A) 1983 
B) 1985 
C) 1995 
D) 2001

Question 13

Which of the following is a physical place you visit in order to transact?

Accepted Answer

A) marketspace 
B) marketplace 
C) social network 
D) the Internet 
A) marketspace 
B) marketplace 
C) social network 
D) the Internet

Question 14

Ubiquity lowers the cognitive energy required to transact in a marketspace.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following can be considered synonymous with the term e-commerce?

Accepted Answer

A) e-business 
B) digital commerce 
C) the Internet 
D) the Web 
A) e-business 
B) digital commerce 
C) the Internet 
D) the Web

Question 16

E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.

Accepted Answer

A) True 
 B)False

Question 17

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

Accepted Answer

A) True 
 B)False

Question 18

The world's online population was estimated to be around ________ in 2017.

Accepted Answer

A) 350 million 
B) 3)5 billion 
C) 35 billion 
D) 350 billion 
A) 350 million 
B) 3)5 billion 
C) 35 billion 
D) 350 billion

Question 19

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Accepted Answer

A) richness 
B) ubiquity 
C) information density 
D) personalization 
A) richness 
B) ubiquity 
C) information density 
D) personalization

Question 20

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Accepted Answer

A) predominance of pure online strategies 
B) emphasis on revenue growth versus profits 
C) brand extension and strengthening becomes more important than creating new brands 
D) shift to a technology-driven approach 
A) predominance of pure online strategies 
B) emphasis on revenue growth versus profits 
C) brand extension and strengthening becomes more important than creating new brands 
D) shift to a technology-driven approach

Which of the following is not true about the use of apps?

Why study e-commerce?

Which of the following statements about the Web is not true?

Explain why a firm's online inventory control system is an example of e-business rather than e-commerce. What is the key factor in determining if a transaction is "commerce"?

Which of the following statements is not true?

Interactivity in the context of e-commerce provides which of the following functionalities?

Which of the following is not a major technology trend in e-commerce in 2017-2018?

Which of the following is an example of an e-commerce first mover that failed?

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Which of the following is an example of an on-demand service company?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

In which year can e-commerce be said to have begun?

Which of the following is a physical place you visit in order to transact?

Ubiquity lowers the cognitive energy required to transact in a marketspace.

Which of the following can be considered synonymous with the term e-commerce?

E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

The world's online population was estimated to be around ________ in 2017.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following is a characteristic of the Consolidation phase of e-commerce?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following is not true about the use of apps?

Why study e-commerce?

Which of the following statements about the Web is not true?

Explain why a firm's online inventory control system is an example of e-business rather than e-commerce. What is the key factor in determining if a transaction is "commerce"?

Which of the following statements is not true?

Interactivity in the context of e-commerce provides which of the following functionalities?

Which of the following is not a major technology trend in e-commerce in 2017-2018?

Which of the following is an example of an e-commerce first mover that failed?

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Which of the following is an example of an on-demand service company?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

In which year can e-commerce be said to have begun?

Which of the following is a physical place you visit in order to transact?

Ubiquity lowers the cognitive energy required to transact in a marketspace.

Which of the following can be considered synonymous with the term e-commerce?

E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers or customers.

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

The world's online population was estimated to be around ________ in 2017.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following is a characteristic of the Consolidation phase of e-commerce?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters