Exam 7: Social Mobile and Local Marketing

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Which of the following statements about Facebook Exchange is not true?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

What technologies and techniques are employed in location-based mobile marketing?

It is expected that by 2021, m-commerce will account for more 50% of all e-commerce in the retail and travel industries.

Facebook's share price fell dramatically after its IPO because investors feared that:

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

The ratio of impressions to fans is a measure of:

Name and describe the five steps in the social marketing process.

Which of the following is the first step in the social marketing process?

Which of the following allows Facebook to track user behavior on other sites?

SMS text messaging generates most of mobile marketing spending.

Encouraging users to click a Like button is an example of which step in the social marketing process?

Promoted Trends is Twitter's version of Google's Ad Words.

Name and describe five of the marketing tools available with Facebook.

All of the following are Pinterest marketing tools except:

Which of the following is most similar to Pinterest?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.