Question 1

What is DRM and why is it used?

Accepted Answer

Digital rights management (DRM) refers to a combination of technical (both hardware and software), and legal means for protecting digital content from unlimited reproduction and distribution without permission. DRM hardware and software encrypt content so it cannot be used without some form of authorization, typically based on a payment. The objective is to control the uses of content after its been sold or rented to consumers. Essentially, DRM can prevent users from purchasing and making copies for widespread distribution over the Internet without compensating the content owners.

Question 2

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Accepted Answer

A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble 
A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble C

Question 3

When was the future of e-books firmly established?

Accepted Answer

A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet 
B) in 2007, with the introduction of Amazon's Kindle 
C) in 2009, when Barnes & Noble introduced its Nook e-reader 
D) in 2010, when Apple introduced the first iPad 
A) in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet 
B) in 2007, with the introduction of Amazon's Kindle 
C) in 2009, when Barnes & Noble introduced its Nook e-reader 
D) in 2010, when Apple introduced the first iPad B

Question 4

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Accepted Answer

A) totally free 
B) most content free, but subscription fee to access premium content 
C) paywall 
D) metered subscription model 
A) totally free 
B) most content free, but subscription fee to access premium content 
C) paywall 
D) metered subscription model

Question 5

Which of the following statements about the music industry is not true?

Accepted Answer

A) Music industry revenues have decreased by 50% since 1999. 
B) Digital revenues accounted for less than half of all U.S. music revenues in 2016. 
C) It is still unclear if streaming music services have a viable business model. 
D) Streaming music generated over 50% of all digital music sales in 2016. 
A) Music industry revenues have decreased by 50% since 1999. 
B) Digital revenues accounted for less than half of all U.S. music revenues in 2016. 
C) It is still unclear if streaming music services have a viable business model. 
D) Streaming music generated over 50% of all digital music sales in 2016.

Question 6

What are the three different online business models that newspapers have employed from 1995-2017?

Accepted Answer

Newspapers have developed three distinct

Question 7

House of Cards is an online TV series developed by which of the following?

Accepted Answer

A) Amazon Studios 
B) HBO 
C) Netflix 
D) Hulu 
A) Amazon Studios 
B) HBO 
C) Netflix 
D) Hulu

Question 8

Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?

Accepted Answer

The wholesale model of distribution and

Question 9

In the wholesale model of e-book distribution, pricing power is with the publisher.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following happened during the time period when newspapers used a print-centric business model?

Accepted Answer

A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly. 
A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly.

Question 11

All of the following are examples of technology convergence except:

Accepted Answer

A) the iPad. 
B) Amazon Books Publishing. 
C) Apple TV. 
D) smartphones. 
A) the iPad. 
B) Amazon Books Publishing. 
C) Apple TV. 
D) smartphones.

Question 12

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Accepted Answer

A) True 
 B)False

Question 13

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com 
A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com

Question 14

Millennials are the first generation to be born into the digital revolution of the 20th century.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following streaming TV devices does not involve use of a remote controller?

Accepted Answer

A) Google Chromecast 
B) Apple TV 
C) Amazon Fire TV 
D) Roku 
A) Google Chromecast 
B) Apple TV 
C) Amazon Fire TV 
D) Roku

Question 16

In 2016, the sales of downloaded music ________, compared to the previous year.

Accepted Answer

A) increased by 10% 
B) were flat 
C) decreased by 10% 
D) decreased by 20% 
A) increased by 10% 
B) were flat 
C) decreased by 10% 
D) decreased by 20%

Question 17

Which of the following has the highest share of the e-book market?

Accepted Answer

A) Amazon 
B) Apple 
C) Google 
D) Barnes & Noble 
A) Amazon 
B) Apple 
C) Google 
D) Barnes & Noble

Question 18

Which of the following native digital news sites has the most unique monthly visitors?

Accepted Answer

A) Huffington Post 
B) Vox 
C) Vice 
D) Buzzfeed 
A) Huffington Post 
B) Vox 
C) Vice 
D) Buzzfeed

Question 19

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 20

Which of the following is the fastest growing segment of U.S. media revenues?

Accepted Answer

A) magazines 
B) home video 
C) Internet media 
D) radio 
A) magazines 
B) home video 
C) Internet media 
D) radio

What is DRM and why is it used?

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

When was the future of e-books firmly established?

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Which of the following statements about the music industry is not true?

What are the three different online business models that newspapers have employed from 1995-2017?

House of Cards is an online TV series developed by which of the following?

Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?

In the wholesale model of e-book distribution, pricing power is with the publisher.

Which of the following happened during the time period when newspapers used a print-centric business model?

All of the following are examples of technology convergence except:

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Which streaming gaming channel was purchased by Amazon in 2015?

Millennials are the first generation to be born into the digital revolution of the 20th century.

Which of the following streaming TV devices does not involve use of a remote controller?

In 2016, the sales of downloaded music ________, compared to the previous year.

Which of the following has the highest share of the e-book market?

Which of the following native digital news sites has the most unique monthly visitors?

Describe the three basic revenue models for digital content delivery.

Which of the following is the fastest growing segment of U.S. media revenues?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

What is DRM and why is it used?

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

When was the future of e-books firmly established?

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Which of the following statements about the music industry is not true?

What are the three different online business models that newspapers have employed from 1995-2017?

House of Cards is an online TV series developed by which of the following?

Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?

In the wholesale model of e-book distribution, pricing power is with the publisher.

Which of the following happened during the time period when newspapers used a print-centric business model?

All of the following are examples of technology convergence except:

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Which streaming gaming channel was purchased by Amazon in 2015?

Millennials are the first generation to be born into the digital revolution of the 20th century.

Which of the following streaming TV devices does not involve use of a remote controller?

In 2016, the sales of downloaded music ________, compared to the previous year.

Which of the following has the highest share of the e-book market?

Which of the following native digital news sites has the most unique monthly visitors?

Describe the three basic revenue models for digital content delivery.

Which of the following is the fastest growing segment of U.S. media revenues?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters