Exam 14: OLAP and Data Mining

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Identify the factors that have led to the growing popularity of data mining.

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Students should identify the factors such as:
Adoption of data mining tools is nature path following on from the success of data warehousing and OLAP.
Data mining tools are more intuitive to use and there is less need for the specialised staff.
Data mining tools are often bundled together with other BI tools.
DBMS vendors are offering data mining functionality as an inexpensive add-on.
Growing number of data mining tools on the marketplace so there is more user choice.
Growing number of data mining tools are appearing to meet needs of a specific domain.

The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service. The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service.     -Explain the difference between the output produced by SQL ROLLUP and CUBE queries. -Explain the difference between the output produced by SQL ROLLUP and CUBE queries.

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The ROLLUP and CUBE extensions to GROUP BY generate OLAP-type summaries of the data with subtotals and totals. The columns to be defined are defined similarly to how grouping sets can define GROUP BY columns. ROLLUP generates subtotal and total rows for the GROUP BY columns. CUBE extends the capabilities by generated subtotal rows for every combination of GROUP BY columns. ROLLUP and CUBE also generate a grand total row.
A simple example of a ROLLUP query is shown below:
SELECT a, b, c, sum(x)
FROM t
GROUP BY ROLLUP (a,b,c)
Produces aggregates of x for (a,b,c), (a,b), a, (grand total)
A simple example of a CUBE query is shown below:
SELECT a, b, c, sum(x)
FROM t
GROUP BY CUBE (a,b,c)
Produces aggregates of x for (a,b,c), (a,b), (a,c), a, (b,c), b, c, (grand total). The rows that are produced by ROLLUP and CUBE are shown in bold.

There are a growing number of data mining tools. Describe four key features that these tools offer the analyst.

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The student should discuss key features of these tools such as:
data preparation facilities;
selection of data mining operations (algorithms);
product scalability and performance;
facilities for visualization of results.

The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low. The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low.     -Describe the four common OLAP operations for querying data. Provide an example of each operation using the OLAP cube in Figure 33.1 and your answer to question 33.1. -Describe the four common OLAP operations for querying data. Provide an example of each operation using the OLAP cube in Figure 33.1 and your answer to question 33.1.

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The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service. The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service.     -What are the three key features that all OLAP applications share? -What are the three key features that all OLAP applications share?

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The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service. The OLAP cube shown in the figure below has been prepared for a media (TV programmes and films) streaming service.     -Describe the four common OLAP operations for querying data. Provide an example of each operation using the OLAP cube in Figure 33.2. -Describe the four common OLAP operations for querying data. Provide an example of each operation using the OLAP cube in Figure 33.2.

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Explain why a data warehouse is well equipped for providing the data for data mining.

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Data mining can provide huge paybacks for companies who have made a significant investment in data warehousing. Describe the advantages that data mining tools offer the business analyst.

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The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low. The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low.     -Present typical dimensional hierarchies (with 4 levels of aggregation) for each dimension shown in Figure 1. The highest level of aggregation for each dimension is shown in Figure 33.1. -Present typical dimensional hierarchies (with 4 levels of aggregation) for each dimension shown in Figure 1. The highest level of aggregation for each dimension is shown in Figure 33.1.

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Discuss the relationship between data mining, OLAP and data warehousing.

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The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low. The OLAP cube shown in Figure 33.1 has been prepared for a car rental company that rents out cars to customers throughout the UK. The company wishes to explore which manufacturer, model, engine size and trim (interior finish) generates the most rental income in each location of the UK. For example, the manufacturer Ford has various models including Mondeo, Fiesta and Ka and each model comes in various size of engine such as 1.8 or 1.6 with each available in one of three trim levels of high, medium and low.     -Describe how SQL has been extended to include OLAP-type analysis of relational data. -Describe how SQL has been extended to include OLAP-type analysis of relational data.

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