Exam 14: Culture

Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulation is the proper term for the new bond between Anna and Aubrey.

Promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ________.

A special ritual marking a person's change in social status is called a ________.

A cultural system consists of three functional areas. What are they? Give a brief explanation of each.

Which functional area of culture is most closely related to the idea of a common worldview?

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.

Grooming rituals express two kinds of binary opposition: private/public and ________.

Identify what the term cooptation means. Give an illustration of the concept and demonstrate how it applies to the movement of meaning as shown in the text.

A clothier produced a line of clothing with insect repellant impregnated into the fabric for outdoor enthusiasts. This product has a good chance of being adopted because it has a relative advantage.

A fad has a relatively long acceptance cycle in today's marketplace because of the money necessary to develop the fad.

When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________.

A ________ is a custom with a strong moral overtone.

Myths serve four interrelated functions in a culture. All of the following are among those functions EXCEPT the ________ function.

Crescive norms are ________.

Pavel was an inventor. He read that there were several million people who could not sleep at night until they looked under the bed. He invented a light that could be put under a bed and went on automatically when someone looked there. Pavel's product is designed to help people perform a ________.

A promotion director of a fine arts museum could use mass-marketing techniques to promote a fine art gallery much the same way she could promote any other mass-marketed product.

Casting directors, textbook authors, and retail buyers are all examples of formal gatekeepers in the culture production process.

Where you choose to sit in an almost empty movie theater is most likely determined by your culture's mores.