Exam 4: Motivation and Global Values

The segment of consumers called LOHAS is most closely associated with the value of ________.

Rico has decided to change his lifestyle and is loading up on green vegetables in the serving line (rather than fries). He knows that the nutritional value of the fresh green vegetables will be great for his health. Rico is satisfying hedonic needs with his actions.

Bill has a toothache, and he wants the tooth to stop hurting. However, he has always been afraid to go to a dentist. What type of motivational conflict is Bill experiencing?

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another.

A consumer who values possessions for their status and appearance-related meanings would most accurately be called a(n) ________.

Drive theory focuses on psychological needs that produce unpleasant states of arousal (e.g., your feelings are hurt when someone is critical of your appearance).

People all over the world share the ideal of a material lifestyle and value well-known transnational brands that symbolize prosperity. This trend is part of a(n) ________.

When Sean Jean cologne encourages department store sales people to give any potential customer a vial of its product, the company is attempting to boost consumer involvement by appealing to consumers' hedonic needs.

An etic perspective on culture is best described as ________.

Power distance, individualism, and uncertainty avoidance are some of the values measured by ________.

What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?

Joe was told by his mother that he needed to get a gift for his aunt's birthday. He had only met his aunt once before and hardly knew her. Joe was walking through a mall and saw a candy specialty store. He entered and looked at the selection without much interest. He was about to select a box of chocolates for his aunt simply because it was cheap when he remembered that his new girlfriend Julie loved chocolate. Joe really liked Julie. He began to inspect each box of chocolates carefully, trying to find evidence of quality. Which type of involvement explains Joe's change of behavior?

List the primary needs displayed in Maslow's hierarchy of needs. Give an example of a product that fits each need form.

Which of the following needs from Maslow's Hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?

China and Portugal are both examples of transitional economies, adapting from a controlled economy to a free-market system.

Vanna is anxiously watching the jeweler appraise the engagement ring that Chad recently gave her. She knows that it might not be proper to go behind Chad's back and have the ring appraised, but she wants to insure it (and she really wants to know just "how much" Chad loves her). Attaching abstract values such as love to concrete attributes such as size and clarity of the stone is a process called ________.

Jill was planning on traveling over spring break, but she didn't want to spend a lot of money on the airfare. Even though it took more time, she went online to get tickets instead of going to a travel agent. What theory of motivation best explains Jill's behavior?

Describe the segment of consumers that marketers call LOHAS. What does this segment value? How has this segment of consumers affected marketing?

Early work on motivation ascribed behavior to ________, a view that is now largely discredited.

________ refers to the process that causes people to behave as they do.