Exam 5: The Self
Exam 1: Buying, Having, and Being90 Questions
Exam 2: Perception90 Questions
Exam 3: Learning and Memory90 Questions
Exam 4: Motivation and Global Values90 Questions
Exam 5: The Self90 Questions
Exam 6: Personality and Psychographics90 Questions
Exam 7: Attitudes and Persuasion90 Questions
Exam 8: Decision Making90 Questions
Exam 9: Buying and Disposing90 Questions
Exam 10: Organizational and Household Decision Making90 Questions
Exam 11: Groups and Social Media90 Questions
Exam 12: Social Class and Lifestyles90 Questions
Exam 13: Subcultures90 Questions
Exam 14: Culture90 Questions
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Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products.
Free
(Multiple Choice)
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Correct Answer:
A
A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched her share of TV was talking with a friend outside a theater playing the Marilyn Monroe classic Gentlemen Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so big and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty.
Free
(Essay)
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Correct Answer:
The first woman is using an ideal of beauty associated with the thinner, waif style (e.g., model Kate Moss) that gained popularity in the late twentieth century. The second woman understands that ideals of beauty change over time. During the 1950s (when Marilyn Monroe was a popular actress), curvier, buxom women were considered to be the standard of beauty. Marilyn Monroe is still considered to be an icon of beauty today. In modern terms, a reversal of the "thin is in" trend seems to be occurring as American females put on more weight.
Tomboy Tools sells a full line of pink hand and power tools ergonomically designed for women. This is an example of a(n) ________ product.
Free
(Multiple Choice)
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Correct Answer:
B
Maleness versus femaleness and masculinity versus femininity-do these sets basically mean the same thing? Discuss and illustrate with examples of sex-typed products.
(Essay)
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People across all cultures appear to favor physical features that are associated with ________.
(Multiple Choice)
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According to the sociological tradition of ________, relationships with other people play a large part in forming the self.
(Multiple Choice)
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Arthur was asked to speak in front of a group of downtown business people during the noon hour. He noticed that as he spoke, one person appeared to be napping and another frowned during the entire presentation. "I'm not going to do that again," Arthur promised himself. "I am not a good public speaker!" Which of the following terms best reflects Arthur's perception of himself and his ability as a speaker?
(Multiple Choice)
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Clay often exaggerates his positive qualities on his Facebook updates. He rationalizes the exaggerations by saying, "Who cares what I'm really like anyway?" Clay has separated his ________ self from his ________ self with his exaggerations.
(Multiple Choice)
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According to recent research, which of the following is not one of the three American models of masculine identity?
(Multiple Choice)
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A catalog that features products that appeal to American men who are strongly sex-typed would be most likely to use which of the following promotional styles?
(Multiple Choice)
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Sex-typed people are, in general, less concerned with ensuring that their behavior is consistent with their culture's definition of gender appropriateness.
(True/False)
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The Sims Online and Webkinz are both examples of ________, part of the growing market of real-time, interactive virtual worlds.
(Multiple Choice)
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Historically, people have most closely associated tattoos with ________.
(Multiple Choice)
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The ideal self is a person's conception of how she ________.
(Multiple Choice)
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"Casual Fridays" in American workplaces encourage the expression of a person's ________.
(Multiple Choice)
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Describe how ideals of beauty within a culture motivate consumers to change themselves physically. Mention specific categories where this occurs.
(Essay)
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Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual.
(True/False)
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________ refers to a person's feelings about his or her body.
(Multiple Choice)
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The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities.
(Multiple Choice)
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