Exam 1: Buying, Having, and Being

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

Evan does business in South America. He has mastered Spanish and many cultural norms, but he still has problems with cultural differences in ethics. Many of the regulatory officials Evan must deal with expect bribes. Evan solves this problem by bringing with him a number of moderately priced watches. When an official admires his watch, Evan offers it to him or her as a gift. Later he puts a new watch on his wrist. Evan's situation demonstrates that ________.

Many firms choose to protect or enhance the natural environment as they go about their business activities. This practice is known as ________.

Different issues for marketers and consumers arise in the consumption process. Identify questions that might be asked from the consumer's perspective and from the marketer's perspective in the prepurchase and purchase stages of the consumption process.

When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?

Describe a virtual brand community. Create an example that demonstrates the concept.

Ethics are universal in that ethical business practices in one country are the same as in other countries.

Texting back-and-forth with a friend is an example of asynchronous interaction.

Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or a mixture of images.

A critic says that marketing encourages women to hate their own bodies by showing them models that are impossibly thin. Compare how a typical consumer behavior researcher and a transformative consumer researcher might differ in their approaches to investigating this criticism. Be specific in your statements.

A basic biological motive is called a ________.

Consumer-generated content is one of the trends that helps to define the era of Web 2.0.

Popular culture is both a product of marketing and an inspiration for marketing.

Amaya Simmons wants to write a consumer behavior paper about the origins of green marketing with respect to pesticides. Which of the following sources will she find most useful?

Which of the following is the government agency that polices advertising claims about edible products and pharmaceuticals?

Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which of the following types of relationships with a product best explains the reason for Lucy's purchase of the dragon bowl?

Which of the following terms refers to the online means of communication, conveyance, and collaboration among interdependent and interconnected networks of people, communities, and organizations?

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.