Exam 1: Introduction to Global Marketing

Explain with examples the benefits of competitive advantage and show how globalization presents companies with unprecedented opportunities?

In the United States, some people believe that globalization has depressed the wages of American workers resulting in the loss of both blue-collar and white-collar jobs. This is an example of:

Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition of being more expensive than Coach and less expensive than Prada represents a focus on:

Transnational companies, such as Toyota and Honda, have characteristic features that include:

As apparent from the 2014 rankings of Fortune magazine's global 500 companies, Volkswagen is trying to unseat ________, the world's most valuable car company.

The Coca-Cola Company has convincingly demonstrated that the ability to think globally and act locally can be a source of competitive advantage. Justify this statement using examples.

Starbucks offers a loyalty card and rewards program in the United States with an app that displays a bar code that can be scanned by the barista. This is an example of "market development."

Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months. Nissan's assumption was that Americans would do the same thing. This is an example of:

McDonald's developed a vegetarian burger in India. This is an example of:

According to the Fortune magazine's ranking of the global 500 companies for 2014, the largest corporation based on revenues is:

Companies that fail to formulate adequate responses to the challenges and opportunities of globalization will face all of the following consequences except:

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:

A key factor that distinguishes transnational companies from international companies is their ________ for the marketing program.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

________ refers to some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country.

The term "polycentric" describes management's belief or assumption that each country in which a company does business is the same as the home country business.

McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S. origins. On the basis of this summary, what is the highest stage of corporate development that McDonald's arguably has achieved?

A number of multilateral trade agreements have accelerated the pace of global integration which include:

What are the dimensions of global marketing strategy (GMS)that pertain to marketing management?