Question 1

Discuss the impact of management myopia and organizational culture on the globalization of a corporation?

Accepted Answer

There are several examples where managem

Question 2

Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as:

Accepted Answer

A) All-in-one stores. 
B) Dollar stores. 
C) Discount sores. 
D) Hard discounters. 
E) Fresh & Easy stores. 
A) All-in-one stores. 
B) Dollar stores. 
C) Discount sores. 
D) Hard discounters. 
E) Fresh & Easy stores.

Question 3

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

Accepted Answer

A) True 
 B)False

Question 4

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A) Leverage. 
B) Transferability. 
C) Flexibility. 
D) Capability. 
E) Accountability. 
A) Leverage. 
B) Transferability. 
C) Flexibility. 
D) Capability. 
E) Accountability.

Question 5

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons, it is considered to be having a lack of strategic focus and missed opportunity.

Accepted Answer

A) True 
 B)False

Question 6

The essence of marketing is to surpass the competition at the task of creating perceived value.

Accepted Answer

A) True 
 B)False

Question 7

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

Accepted Answer

A) True 
 B)False

Question 8

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Accepted Answer

A) True 
 B)False

Question 9

Leverage from scale economies is limited to manufacturing industries.

Accepted Answer

A) True 
 B)False

Question 10

A fundamental difference between regular marketing and global marketing is the:

Accepted Answer

A) lack of marketing mix. 
B) scope of activities. 
C) lack of strategic planning. 
D) focus on resources. 
E) lack of communication. 
A) lack of marketing mix. 
B) scope of activities. 
C) lack of strategic planning. 
D) focus on resources. 
E) lack of communication.

Question 11

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Accepted Answer

A) there is little demand for their products in home countries. 
B) their research centers are located overseas. 
C) no single market is large enough to recover costs incurred in research. 
D) there is more demand overseas for their products. 
E) technology is not available in home countries. 
A) there is little demand for their products in home countries. 
B) their research centers are located overseas. 
C) no single market is large enough to recover costs incurred in research. 
D) there is more demand overseas for their products. 
E) technology is not available in home countries.

Question 12

McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of:

Accepted Answer

A) think locally and act globally. 
B) think globally and act locally. 
C) diversification. 
D) standardization 
E) adaptation 
A) think locally and act globally. 
B) think globally and act locally. 
C) diversification. 
D) standardization 
E) adaptation

Question 13

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing. Justify this statement using examples based on the world economic trends.

Accepted Answer

Economic growth in key developing countr

Question 14

The marketing mix is integral to the value equation which is represented by:

Accepted Answer

A) Value = Price/Benefits. 
B) Value = Benefits/Price. 
C) Value = Benefits × Price. 
D) Value = Benefits - Price. 
E) Value = Benefits + Price. 
A) Value = Price/Benefits. 
B) Value = Benefits/Price. 
C) Value = Benefits × Price. 
D) Value = Benefits - Price. 
E) Value = Benefits + Price.

Question 15

A company that succeeds in global marketing:

Accepted Answer

A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized products. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only. 
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized products. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only.

Question 16

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:

Accepted Answer

A) market penetration. 
B) market diversification. 
C) global marketing strategy. 
D) product development. 
E) product standardization. 
A) market penetration. 
B) market diversification. 
C) global marketing strategy. 
D) product development. 
E) product standardization.

Question 17

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

Accepted Answer

A) True 
 B)False

Question 18

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the U.S. market.

Accepted Answer

A) True 
 B)False

Question 19

In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:

Accepted Answer

A) Market penetration. 
B) Market development. 
C) Product development. 
D) Market orientation. 
E) Diversification. 
A) Market penetration. 
B) Market development. 
C) Product development. 
D) Market orientation. 
E) Diversification.

Question 20

A person who assumes that his or her home country is superior to the rest of the world is said to have:

Accepted Answer

A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) none of the above 
A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) none of the above

Discuss the impact of management myopia and organizational culture on the globalization of a corporation?

Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as:

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons, it is considered to be having a lack of strategic focus and missed opportunity.

The essence of marketing is to surpass the competition at the task of creating perceived value.

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Leverage from scale economies is limited to manufacturing industries.

A fundamental difference between regular marketing and global marketing is the:

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of:

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing. Justify this statement using examples based on the world economic trends.

The marketing mix is integral to the value equation which is represented by:

A company that succeeds in global marketing:

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the U.S. market.

In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Discuss the impact of management myopia and organizational culture on the globalization of a corporation?

Walmart's exit from the German market was due, in part, to the fact that German shoppers could find lower prices at stores known as:

Nike dropped its well-known tag line "Just do it" in advertising women's clothing in Europe and replaced it with slogan "Here I am" since college-age women in Europe are not as competitive about sports as men are.

A type of advantage that a global company possesses by virtue of the fact that it has experience in more than one country is referred to as:

If Nestlé decides not to market biscuits (cookies)in the United States due to competitive reasons, it is considered to be having a lack of strategic focus and missed opportunity.

The essence of marketing is to surpass the competition at the task of creating perceived value.

Tang drink powder became a $1 billion brand as regional managers in the Middle East added mango and pineapple flavors.

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Leverage from scale economies is limited to manufacturing industries.

A fundamental difference between regular marketing and global marketing is the:

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

McDonald's restaurants in France do not look like McDonald's elsewhere. This is an example of:

Global marketing does not necessarily mean operating everywhere since there are forces affecting global integration and global marketing. Justify this statement using examples based on the world economic trends.

The marketing mix is integral to the value equation which is represented by:

A company that succeeds in global marketing:

An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired. The way a company addresses this task is a reflection of the company's:

An industry is considered to be global to the extent that its industry position in one country is dependent upon the industry position in other countries.

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the U.S. market.

In global markets, Starbucks is a good example of simultaneously executing all of the growth strategies except:

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters