Question 1

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Accepted Answer

The particular approach to global market

Question 2

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

Accepted Answer

A) True 
 B)False

Question 3

A company which is ethnocentric will expand geographically.

Accepted Answer

A) True 
 B)False

Question 4

McAloo Tikka potato burger offered in India is an example of standardization.

Accepted Answer

A) True 
 B)False

Question 5

Statements that illustrate the success of global marketing include all of the following except:

Accepted Answer

A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. 
B) Apple is synonymous with cutting-edge innovation and high-tech design. 
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. 
D) the backbone of Caterpillar's global success is its network of dealers. 
E) Germany's reputation for engineering and manufacturing provides a competitive advantage. 
A) the Coca-Cola Company supports its Coke brand by utilizing global and local marketing mix. 
B) Apple is synonymous with cutting-edge innovation and high-tech design. 
C) Italy's Benetton utilizes marketing as a knee-jerk reaction to world marketing needs. 
D) the backbone of Caterpillar's global success is its network of dealers. 
E) Germany's reputation for engineering and manufacturing provides a competitive advantage.

Question 6

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

Accepted Answer

A) Market Penetration. 
B) Market Development. 
C) Market Diversification. 
D) Product Development. 
E) Regular Marketing. 
A) Market Penetration. 
B) Market Development. 
C) Market Diversification. 
D) Product Development. 
E) Regular Marketing.

Question 7

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Accepted Answer

A) polycentric 
B) ethnocentric 
C) geocentric 
D) technocentric. 
E) regiocentric 
A) polycentric 
B) ethnocentric 
C) geocentric 
D) technocentric. 
E) regiocentric

Question 8

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Accepted Answer

A) True 
 B)False

Question 9

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

Accepted Answer

A) consumers are looking for low price irrespective of quality. 
B) Renault is overcharging for their cars compared to their competitors. 
C) higher product development costs are a driving force behind globalization. 
D) market success depends on reaching a threshold of acceptable quality for consumers. 
E) cars are not very popular in emerging markets like India. 
A) consumers are looking for low price irrespective of quality. 
B) Renault is overcharging for their cars compared to their competitors. 
C) higher product development costs are a driving force behind globalization. 
D) market success depends on reaching a threshold of acceptable quality for consumers. 
E) cars are not very popular in emerging markets like India.

Question 10

List and describe the forces affecting local integration and global marketing.

Accepted Answer

The forces affecting local integration a

Question 11

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

Accepted Answer

A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture. 
A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture.

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

A company which is ethnocentric will expand geographically.

McAloo Tikka potato burger offered in India is an example of standardization.

Statements that illustrate the success of global marketing include all of the following except:

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

List and describe the forces affecting local integration and global marketing.

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Using McDonald's as an example, show how effective global marketing can be successfully achieved.

Starbucks dropped the word "Coffee" from its logo when it acquired a juice maker and a bakery. This is an example of "diversification."

A company which is ethnocentric will expand geographically.

McAloo Tikka potato burger offered in India is an example of standardization.

Statements that illustrate the success of global marketing include all of the following except:

Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of ________ orientation.

Multinational companies pursuing strategies of product adaptation run the risk of failing to be successful against global competitors that have recognized opportunities to serve global customers.

Renault and its rivals are racing to offer middle-class consumers a new value proposition by selling cars for the equivalent of $10,000 or less. On the heels of Renault's success with Dacia Logan came the $2,500 Nano from India's Tata Motors. This illustrates that:

List and describe the forces affecting local integration and global marketing.

Anheuser-Busch, the brewer of Budweiser beer, lost its independence after years of focusing primarily on the domestic U.S. market. This is most likely a result of:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantag

Leadership, Organization, and Corporate Social Responsibility

Filters