Exam 8: Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues

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A conservative rule of thumb is to establish a business' worth as ________ the firm's current annual profit.

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Which item is included in net worth?

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Which two variables rank as marketing's most important contributions to strategic management?

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After completing an EPS/EBIT analysis, what conclusions would you make if the debt line is above the stock line throughout the range of EBIT on the graph?

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In preparing projected statements, to project cost of goods sold in the income statement, which of these methods is recommended?

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As a balance sheet entry, goodwill represents the favor a business has acquired through its environmentally conscious and socially responsible actions.

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Although acquiring needed capital can be an important task, it is not seen as central to strategy implementation.

(True/False)
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What tends to become a more attractive financing technique when interest rates are high?

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Which element in the projected income statement CANNOT be forecasted using the percentage-of-sales method?

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If a firm incurs a loss during a particular year, or if the firm paid out more in dividends than it had in net income, what happens to the retained earnings (RE) amount?

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Which of the following is NOT given as an example of a decision that may require finance/accounting policies?

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The current attitude of U.S. firms toward research and development is best described by which of the following?

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When performing projected financial analysis, the balance sheet should be prepared before the income statement.

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A reason for concern about the dilution of ownership is the possibility of hostile takeover.

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If an initial stock issuance is $800,000, what would be the expected cost paid to lawyers, accountants, and underwriters, based on the average for IPOs in this range?

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The online community of customers increasingly mirrors the offline community but is much quicker, cheaper, and effective to reach than traditional focus groups and surveys.

(True/False)
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A firm can usually serve two or more market segments with the same strategy.

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Which is NOT a step in performing a projected financial analysis?

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Multidimensional scaling involves examining three or more criteria simultaneously in a product-positioning analysis.

(True/False)
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Segmentation often reveals that large, random fluctuations in demand actually consist of several small, predictable, and manageable patterns.

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