Question 1

An area on a perceptual map where there is a cluster of ideal points indicates a market segment.

Accepted Answer

A) True 
 B)False

Question 2

In low earning periods, too much debt in the capital structure of an organization can endanger stockholders' returns and jeopardize company survival.

Accepted Answer

A) True 
 B)False

Question 3

Information technology has made it is possible for many firms to have employees who work at home or anywhere, anytime.

Accepted Answer

A) True 
 B)False

Question 4

The percentage-of-sales method should be used for projecting the cost of goods sold in the income statements.

Accepted Answer

A) True 
 B)False

Question 5

It is okay for firms to create expectations that are slightly above the service the firm can or will offer, in order to create an effective product-positioning strategy.

Accepted Answer

A) True 
 B)False

Question 6

In the context of a balance sheet, goodwill represents

Accepted Answer

A)  a premium paid over the book value for an acquisition. 
B)  the value attached to a firm's reputation. 
C)  the excess of assets over liabilities. 
D)  the value associated with benefits from environmental programs. 
E)  the excess of current assets over liabilities. 
A)  a premium paid over the book value for an acquisition. 
B)  the value attached to a firm's reputation. 
C)  the excess of assets over liabilities. 
D)  the value associated with benefits from environmental programs. 
E)  the excess of current assets over liabilities.

Question 7

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

Accepted Answer

First, if the rate of technical progress

Question 8

In projected financial statements, what is used as a plug figure?

Accepted Answer

A)  Retained earnings 
B)  Fixed assets 
C)  The Cash Account 
D)  Long-term liabilities 
E)  Stockholders' equity 
A)  Retained earnings 
B)  Fixed assets 
C)  The Cash Account 
D)  Long-term liabilities 
E)  Stockholders' equity

Question 9

Although there are many marketing activities that impact the success or failure of strategy-implementation efforts, three activities are indicated in the text as being especially important. What are these three activities? Discuss why they are so important.

Accepted Answer

The marketing activities that are especi

Question 10

An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

Accepted Answer

A) True 
 B)False

Question 11

A benefit of using projected balance sheets and income statements is that

Accepted Answer

A)  the impact of various implementation decisions can be forecasted. 
B)  money can be put aside to pay future income taxes. 
C)  insurance needs can be computed. 
D)  it is useful in analyzing past performance. 
E)  all of the above 
A)  the impact of various implementation decisions can be forecasted. 
B)  money can be put aside to pay future income taxes. 
C)  insurance needs can be computed. 
D)  it is useful in analyzing past performance. 
E)  all of the above

Question 12

Which of the following is true about two different market segments?

Accepted Answer

A)  They can usually be served with the same marketing strategy. 
B)  They usually require different marketing strategies. 
C)  They are always in different geographic locations. 
D)  They are usually interchangeable. 
E)  All of the above 
A)  They can usually be served with the same marketing strategy. 
B)  They usually require different marketing strategies. 
C)  They are always in different geographic locations. 
D)  They are usually interchangeable. 
E)  All of the above

Question 13

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

Accepted Answer

A)  market penetration. 
B)  product diversification. 
C)  market segregation. 
D)  market segmentation. 
E)  positioning. 
A)  market penetration. 
B)  product diversification. 
C)  market segregation. 
D)  market segmentation. 
E)  positioning.

Question 14

Return on Assets is the most widely used technique for determining whether debt, stock, or a combination of debt and stock is the best alternative for raising capital to implement strategies.

Accepted Answer

A) True 
 B)False

Question 15

Evaluating the worth of a firm

Accepted Answer

A)  is an exact science. 
B)  requires both qualitative and quantitative skills. 
C)  is based solely on financial facts. 
D)  is known only to the firm's accountants. 
E)  is static. 
A)  is an exact science. 
B)  requires both qualitative and quantitative skills. 
C)  is based solely on financial facts. 
D)  is known only to the firm's accountants. 
E)  is static.

Question 16

All the methods for determining a business' worth can be grouped into three basic approaches: what a firm earns, what a firm spends, and what a firm will bring in the market.

Accepted Answer

A) True 
 B)False

Question 17

The first step in performing projected financial analysis is to

Accepted Answer

A)  prepare the projected balance sheet. 
B)  take an inventory of goods. 
C)  estimate increases in debt. 
D)  forecast sales as accurately as possible. 
E)  calculate the projected net income. 
A)  prepare the projected balance sheet. 
B)  take an inventory of goods. 
C)  estimate increases in debt. 
D)  forecast sales as accurately as possible. 
E)  calculate the projected net income.

Question 18

In general, the Internet makes market segmentation easier.

Accepted Answer

A) True 
 B)False

Question 19

A conservative rule of thumb is to establish a business' worth to be 10 times the firm's most current annual profit.

Accepted Answer

A) True 
 B)False

Question 20

The only costs involved in going public are the initial costs.

Accepted Answer

A) True 
 B)False

An area on a perceptual map where there is a cluster of ideal points indicates a market segment.

In low earning periods, too much debt in the capital structure of an organization can endanger stockholders' returns and jeopardize company survival.

Information technology has made it is possible for many firms to have employees who work at home or anywhere, anytime.

The percentage-of-sales method should be used for projecting the cost of goods sold in the income statements.

It is okay for firms to create expectations that are slightly above the service the firm can or will offer, in order to create an effective product-positioning strategy.

In the context of a balance sheet, goodwill represents

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

In projected financial statements, what is used as a plug figure?

Although there are many marketing activities that impact the success or failure of strategy-implementation efforts, three activities are indicated in the text as being especially important. What are these three activities? Discuss why they are so important.

An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

A benefit of using projected balance sheets and income statements is that

Which of the following is true about two different market segments?

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

Return on Assets is the most widely used technique for determining whether debt, stock, or a combination of debt and stock is the best alternative for raising capital to implement strategies.

Evaluating the worth of a firm

All the methods for determining a business' worth can be grouped into three basic approaches: what a firm earns, what a firm spends, and what a firm will bring in the market.

The first step in performing projected financial analysis is to

In general, the Internet makes market segmentation easier.

A conservative rule of thumb is to establish a business' worth to be 10 times the firm's most current annual profit.

The only costs involved in going public are the initial costs.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management, Operations, and Human Resource Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters

Exam 8: Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues

An area on a perceptual map where there is a cluster of ideal points indicates a market segment.

In low earning periods, too much debt in the capital structure of an organization can endanger stockholders' returns and jeopardize company survival.

Information technology has made it is possible for many firms to have employees who work at home or anywhere, anytime.

The percentage-of-sales method should be used for projecting the cost of goods sold in the income statements.

It is okay for firms to create expectations that are slightly above the service the firm can or will offer, in order to create an effective product-positioning strategy.

In the context of a balance sheet, goodwill represents

Discuss guidelines used to determine whether a firm should conduct R&D internally or externally.

In projected financial statements, what is used as a plug figure?

Although there are many marketing activities that impact the success or failure of strategy-implementation efforts, three activities are indicated in the text as being especially important. What are these three activities? Discuss why they are so important.

An EPS/EBIT chart can be constructed to determine the break-even point, where one financing alternative becomes more attractive than another.

A benefit of using projected balance sheets and income statements is that

Which of the following is true about two different market segments?

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

Return on Assets is the most widely used technique for determining whether debt, stock, or a combination of debt and stock is the best alternative for raising capital to implement strategies.

Evaluating the worth of a firm

All the methods for determining a business' worth can be grouped into three basic approaches: what a firm earns, what a firm spends, and what a firm will bring in the market.

The first step in performing projected financial analysis is to

In general, the Internet makes market segmentation easier.

A conservative rule of thumb is to establish a business' worth to be 10 times the firm's most current annual profit.

The only costs involved in going public are the initial costs.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management, Operations, and Human Resource Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters