Exam 8: Implementing Strategies: Marketing, Financeaccounting, Rd, and Mis Issues

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

The most common bases for segmenting markets are geographic and demographic.

Packaging is considered part of the "product" element of the marketing mix.

In low-earning periods, too much ________ in the capital structure of an organization can endanger stockholders' return and jeopardize company survival.

Name three finance and accounting activities especially important in strategy implementation.

Which statement is NOT true?

Serving two segments with the same strategy is not a step in perceptual mapping.

What is a central strategy-implementation technique that allows an organization to examine the expected results of various strategy implementation decisions?

Which is NOT a required step in perceptual mapping?

Stock issuances are always better than debt for raising capital.

Matching competition and positioning factors would allow factories to produce desirable levels without extra shifts, overtime, or subcontracting.

Why is market segmentation an important variable in the strategy-implementation process?

To determine the price-earnings ratio, divide the Earnings per Share (EPS) by the stock price.

The process of strategic management is facilitated immensely in firms that have an effective information system.

If the rate of market growth and technical progress is rapid, then in-house R&D is the preferred solution.

What portion of the firms going public in 2014 were unprofitable?

What is the most widely used technique for determining the best combination of debt and stock?

Discuss the three rules mentioned in the text for using product positioning as a strategy-implementation tool.

Name five strategic marketing issues or decisions.

The effects of the Sarbanes-Oxley Act include increased inflation of financial projections.