Exam 7: Segmentation, Targeting, and Positioning

For simplicity's sake, most marketers generally limit their segmentation analysis to one or a few variables.

In what ways might a marketer engage in socially responsible target marketing?

Which of the following is the most logical reason for Procter & Gamble offering products that compete with one another on the same supermarket shelves?

Procter & Gamble sells six brands of laundry detergent in North America, each designed for one of six laundry type segments Procter & Gamble has identified. Together, these six brands take four times the market share of Procter & Gamble's nearest competitor. Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?

Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines.

Using concentrated marketing, the marketer goes after a ________ share of ________.

Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter. This targeting likely follows which segmentation approach?

Shampoo marketers rate buyers as light, medium, or heavy product users. This is ________ segmentation.

Which of the following is an extreme form of market segmentation?

Segmenting voters as either Liberals, Conservatives, Green Party or NDP is an example of ________.