Question 1

List variables that are applicable to segmenting business markets.

Accepted Answer

Operating characteristics, pur

Question 2

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

Accepted Answer

A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) less-for-much-less 
E) all-or-nothing 
A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) less-for-much-less 
E) all-or-nothing

Question 3

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.

Accepted Answer

A) accessible 
B) measurable 
C) reachable 
D) actionable 
E) differentiable 
A) accessible 
B) measurable 
C) reachable 
D) actionable 
E) differentiable

Question 4

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Accepted Answer

A) user status 
B) loyalty status 
C) store type 
D) brand preference 
E) usage rate 
A) user status 
B) loyalty status 
C) store type 
D) brand preference 
E) usage rate

Question 5

Which difficult-to-achieve positioning strategy attempts to deliver the winning value proposition?

Accepted Answer

A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) more-for-more 
E) less-for-much-less 
A) more-for-the-same 
B) more-for-less 
C) same-for-less 
D) more-for-more 
E) less-for-much-less

Question 6

Which of the following best describes market target?

Accepted Answer

A) dividing the market into smaller, meaningful groups of customers 
B) a promise to a group of customers 
C) evaluating and identifying a meaningful group of customers to serve 
D) creating a unique offering to provide customer value 
E) identifying a clear and distinct place in the customer's brain that the brand or company should occupy 
A) dividing the market into smaller, meaningful groups of customers 
B) a promise to a group of customers 
C) evaluating and identifying a meaningful group of customers to serve 
D) creating a unique offering to provide customer value 
E) identifying a clear and distinct place in the customer's brain that the brand or company should occupy

Question 7

Which of the listed choices is a very important positioning task?

Accepted Answer

A) identifying a set of possible competitive advantages upon which to build a position 
B) surveying frequent uses of the product 
C) selecting a specific positioning statement 
D) effectively selling the cheapest position to the market 
E) selecting the right competition 
A) identifying a set of possible competitive advantages upon which to build a position 
B) surveying frequent uses of the product 
C) selecting a specific positioning statement 
D) effectively selling the cheapest position to the market 
E) selecting the right competition

Question 8

What factors may impact segment attractiveness?

Accepted Answer

The number of competitors, sub

Question 9

Mass marketing is becoming the marketing principle for the twenty-first century.

Accepted Answer

A) True 
 B)False

Question 10

Demographic variables are so frequently used in market segmentation because they ________.

Accepted Answer

A) create smaller segments 
B) create more easily reached segments 
C) do not involve stereotypes 
D) tend to be easier to identify and measure 
E) involve fewer attributes to consider 
A) create smaller segments 
B) create more easily reached segments 
C) do not involve stereotypes 
D) tend to be easier to identify and measure 
E) involve fewer attributes to consider

Question 11

Which of the following is a drawback of local marketing?

Accepted Answer

A) It can drive up manufacturing agents. 
B) It can drive up marketing costs by reducing economies of scale. 
C) It can create logistics opportunities. 
D) A brand's overall image will be enhanced through added variation. 
E) Supporting technologies are not cost-effective. 
A) It can drive up manufacturing agents. 
B) It can drive up marketing costs by reducing economies of scale. 
C) It can create logistics opportunities. 
D) A brand's overall image will be enhanced through added variation. 
E) Supporting technologies are not cost-effective.

Question 12

There ________ to segment a market.

Accepted Answer

A) is one single best way 
B) is no single way 
C) is not a most effective way 
D) are limited ways 
E) are four ways 
A) is one single best way 
B) is no single way 
C) is not a most effective way 
D) are limited ways 
E) are four ways

Question 13

Why might demographic segmentation be the most common type of segmentation?

Accepted Answer

Demographic segmentation is often based

Question 14

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

Accepted Answer

A) True 
 B)False

Question 15

Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?

Accepted Answer

A) more-for-the-same 
B) more-for-more 
C) repositioning 
D) the-same-for-less 
E) more-for-less 
A) more-for-the-same 
B) more-for-more 
C) repositioning 
D) the-same-for-less 
E) more-for-less

Question 16

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

Accepted Answer

A) niche marketing 
B) psychographic marketing 
C) local marketing 
D) social segmentation 
E) individual marketing 
A) niche marketing 
B) psychographic marketing 
C) local marketing 
D) social segmentation 
E) individual marketing

Question 17

Why and how do businesses segment their markets?

Accepted Answer

By going after segments instead of the w

Question 18

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Accepted Answer

A) True 
 B)False

Question 19

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy?

Accepted Answer

A) The company's marketing mix efforts must support the positioning strategy. 
B) Positioning the company calls for moving to more profitable locations. 
C) Designing the marketing mix involves working out the strategic details of advertising. 
D) The company's service personnel must be highly trained and provide superior service. 
E) The company must outperform the competition first. 
A) The company's marketing mix efforts must support the positioning strategy. 
B) Positioning the company calls for moving to more profitable locations. 
C) Designing the marketing mix involves working out the strategic details of advertising. 
D) The company's service personnel must be highly trained and provide superior service. 
E) The company must outperform the competition first.

Question 20

Compare and contrast four major segmenting strategies.

Accepted Answer

An undifferentiated marketing strategy i

List variables that are applicable to segmenting business markets.

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Which difficult-to-achieve positioning strategy attempts to deliver the winning value proposition?

Which of the following best describes market target?

Which of the listed choices is a very important positioning task?

What factors may impact segment attractiveness?

Mass marketing is becoming the marketing principle for the twenty-first century.

Demographic variables are so frequently used in market segmentation because they ________.

Which of the following is a drawback of local marketing?

There ________ to segment a market.

Why might demographic segmentation be the most common type of segmentation?

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

Why and how do businesses segment their markets?

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy?

Compare and contrast four major segmenting strategies.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 7: Segmentation, Targeting, and Positioning

List variables that are applicable to segmenting business markets.

Which positioning strategy offers consumers a "good deal" by offering equivalent-quality products or services at a lower price?

When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________.

Consumers can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by ________.

Which difficult-to-achieve positioning strategy attempts to deliver the winning value proposition?

Which of the following best describes market target?

Which of the listed choices is a very important positioning task?

What factors may impact segment attractiveness?

Mass marketing is becoming the marketing principle for the twenty-first century.

Demographic variables are so frequently used in market segmentation because they ________.

Which of the following is a drawback of local marketing?

There ________ to segment a market.

Why might demographic segmentation be the most common type of segmentation?

Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?

When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.

Why and how do businesses segment their markets?

Research about and planning for loyalty status as a segmentation approach is generally not useful or practical for most firms.

Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy?

Compare and contrast four major segmenting strategies.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Sustainable Marketing, Social Responsibility and Ethics

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Developing and Managing Products and Services

Brand Strategy and Management

Pricing: Understanding and Capturing Customer Value

Marketing Channels

Retailing and Wholesaling

Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters