Exam 4: Analyzing the Marketing Environment

Tech trends should be tracked by marketers because technology can represent ________.

According to your text, members of which of the following groups tend to be cosmopolitan and professional with large buying power.

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

Which of the following characteristics describes Millennials (Generation Y)?

What are the major trends in today's natural environment? How do these trends affect companies?

Around the world, legislation affecting business will continue to ________.

Diversity in Canada is increasing, and successful marketers are increasingly diversifying their marketing programs to appeal to different segments of the population.

Which of the following forces would marketers most likely be able to influence?

Marketers, more than any other group in the company, must be aware of the microenvironment and macroenvironment, tracking trends and seeking opportunities.

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event in order to appeal to which type of public?

The green movement will likely spark the least interest in which of the following?

Describe the three main reasons that business legislation is enacted.

Which of the following projections is least likely to occur for the Canadian workforce?

Why is it important for marketers to understand people's views of themselves?

Noora DeLange is helping her company develop a marketing program for a new product line. The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs. The marketing program is most likely designed to appeal to which one of the following demographic groups?

Omar Kahn works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Omar works for a reseller.

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go. Print, television, and Internet ads feature college-aged students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

In marketing, what is a public? Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

How can marketers use information about the demographic environment?