Question 1

Which of the following is the best example of a service industry that utilizes price complexity?

Accepted Answer

A) Fast food 
B) Education 
C) Cellular phone 
D) Moving/transportation 
E) Roofing 
A) Fast food 
B) Education 
C) Cellular phone 
D) Moving/transportation 
E) Roofing

Question 2

EasyJet needs the following to justify its low prices and to break even:

Accepted Answer

A) High load factor 
B) Higher sales 
C) Higher physical costs 
D) Only a & b 
E) All of the above 
A) High load factor 
B) Higher sales 
C) Higher physical costs 
D) Only a & b 
E) All of the above

Question 3

The amount of seats reserved for each class of American Airlines passengers on a flight is referred to as a ____________.

Accepted Answer

A) field 
B) row 
C) column 
D) bucket 
E) gamble 
A) field 
B) row 
C) column 
D) bucket 
E) gamble

Question 4

Filling in an account opening form that requires lot of detailed information is a form of ____________.

Accepted Answer

A) psychological cost 
B) physical cost 
C) sensory cost 
D) time cost 
A) psychological cost 
B) physical cost 
C) sensory cost 
D) time cost

Question 5

Describe how airlines utilize revenue management to enhance profitability.

Accepted Answer

Revenue management involves setting pric

Which of the following is the best example of a service industry that utilizes price complexity?

EasyJet needs the following to justify its low prices and to break even:

The amount of seats reserved for each class of American Airlines passengers on a flight is referred to as a ____________.

Filling in an account opening form that requires lot of detailed information is a form of ____________.

Describe how airlines utilize revenue management to enhance profitability.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products Core and Supplementary Elements

Distributing Service through Physical and Electronic Channels

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Building a World-Class Service Organization

Filters

Exam 6: Setting Prices and Implementing Revenue Management

Which of the following is the best example of a service industry that utilizes price complexity?

EasyJet needs the following to justify its low prices and to break even:

The amount of seats reserved for each class of American Airlines passengers on a flight is referred to as a ____________.

Filling in an account opening form that requires lot of detailed information is a form of ____________.

Describe how airlines utilize revenue management to enhance profitability.

Introduction to Services Marketing

Customer Behavior in a Services Context

Positioning Services in Competitive Markets

Developing Service Products Core and Supplementary Elements

Distributing Service through Physical and Electronic Channels

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Building a World-Class Service Organization

Filters