Exam 4: Information Gathering: Interactive Methods

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Central tendency is a problem caused by respondents who rate everything as average.

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A pyramid structure should be used if the analyst believes the interviewee needs to warm up to the topic.

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A JAD session should be held at a comfortable location away from the corporate headquarters.

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Behavior is what organizational members do.

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Responses gained through questionnaires using open-ended questions are relatively easy to quantify.

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A funnel-shaped question sequence is useful when the interviewee feels emotionally about the topic and needs freedom to express those emotions.

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When deciding whom to interview, it is unnecessary to include all organizational levels which will be affected by the system.

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Nominal scales are used to classify things.

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The halo effect is when an impression formed in one question carries into the next question.

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Probing questions:

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Which kind of question is easiest to analyze?

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JAD sessions:

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Which term is defined as "what people in the organization say they want"?

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Which of these is most useful in understanding an organization's culture more fully?

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A drawback of holding JAD sessions is that the system usually takes longer to implement while each person schedules their individual meeting.

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Which of the following should be used to prepare the interviewee?

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An example of an ________ question is "Explain how you make a purchasing decision."

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An interview that begins in a very specific way, then examines general issues, and concludes very specifically is said to have a ________ shape.

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Which of these is an advantage of open-ended questions?

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Validity is the degree to which the question measures what the analyst intends to measure.

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