Exam 4: A Broader Perspective on Marketing

The concern that children may be exploited by certain advertising messages would not be addressed by the consumerism movement.

In advertising, ________ is a legal tactic, while ________ is not legal.

Advertisements for Dodge automobiles include the slogan "Dodge. Grab life by the horns." This slogan most strongly appeals to which of the following basic American cultural beliefs?

Identify three areas of marketing that are of particular interest to legislators, and explain why these areas are of particular interest.

Which of the following laws is most relevant to the marketing mix category of promotion?

Consumers determine the success or failure of a business through their decisions about which products to buy.

Which of the following is an illegal marketing tactic?

Explain the concept of CSR and how it can have positive long-term benefits for both a company and society.

The ________, a United States regulatory agency, protects the public from potentially hazardous products.

Which of the following is the best example of a company promoting sustainability?

Which of the following advertising situations would LEAST likely be considered puffery?

Of the following presidents, who is most closely associated with the Consumer Bill of Rights?

Refer to the passage below to answer the following questions. Bryant and Aniyah Small are the owners of the Good Green Grocer, a small but successful chain of natural food and health stores. Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, the Smalls have found that many people are willing to pay a bit more for food that is organically grown. Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility, so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint. They even hold environmental workshops in their stores, with topics ranging from organic farming and composting to at-home energy conservation. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this is true, then the Good Green Grocer would most likely be accused of ________.

Which of the following is LEAST closely associated with corporate social responsibility?

Which of the following is part of a bait-and-switch tactic?

Explain the social marketing concept and discuss two examples of its use.

Monique is a mother of toddler twins. Since the babies were born, Monique has taken great care in selecting their products. She chooses organic and locally grown fruits and vegetables over processed baby food. The twins are dressed in natural cotton clothing, most of it made by companies with policies supporting sustainability. Many of the children's toys are made from recycled materials. Monique would most likely be classified as belonging to the ________ group.

Refer to the passage below to answer the following questions. Bryant and Aniyah Small are the owners of the Good Green Grocer, a small but successful chain of natural food and health stores. Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, the Smalls have found that many people are willing to pay a bit more for food that is organically grown. Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility, so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint. They even hold environmental workshops in their stores, with topics ranging from organic farming and composting to at-home energy conservation. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Which of the following actions, if taken, would violate the marketing ethics code?

________ is an organized movement of citizens, businesses, and government agencies to protect and improve the living environment.

Briefly provide two reasons that more and more consumers are joining the environmentalism movement.