Exam 4: A Broader Perspective on Marketing

IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following?

The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT ________.

Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. Monica and other managers could create broad guidelines that everyone in the organization must follow in the form of a(n) ________.

Environmental sustainability involves both ________ and ________.

Social marketing and corporate social responsibility are interchangeable terms.

A group of farmworkers in Florida organized a movement aimed at convincing Taco Bell to increase the amount that it pays for its tomatoes so that the wages of tomato pickers could be increased to a more reasonable minimum. The group of farmworkers gained attention from media outlets and convinced many people around the country, particularly college students and religious groups, to stop buying Taco Bell products. This is an example of a(n) ________.

Which of the following is NOT a defining aspect of American culture?

Why are organic foods considered to be better for the environment?

Regulations and policies enforced by which of the following federal organizations are most likely to have an impact on the efficiency of marketing distribution channels?

NGOs are groups of ________ who monitor the behavior of marketers or governments and use their influence to achieve social goals.

By definition, products that are promoted through green marketing are organic.

Organic foods are those that are grown ________.

The belief that wasted time can open up new opportunities is part of the American culture.

The Federal Trade Commission enforces laws against deceptive advertising. Briefly discuss three types of deceptive advertising that would be considered illegal.

A central assertion of ________ is that marketing techniques can be used to promote causes and improve the lives of individuals and society.

When a group of consumers refuses to do business with a company in order to show disapproval of the company's actions and to encourage the company to change, the consumers are participating in a(n) ________.

According to the Organization for Economic Cooperation and Development, ________ is the largest single economy in the world.

Marketers have responded to the ________ movement with green marketing.

Which of the following is NOT one of the eight basic consumer rights?

The LOHAS and Naturalites segments of the market for environmentally and socially responsible products together represent less than half of the American population.