Exam 4: A Broader Perspective on Marketing

Which of the following American government agencies is responsible for enforcing laws against deceptive advertising?

Lovely Locks, a maker of shampoos, is considering entering the cosmetics product. The company has a line of mascara and eyeliner it wants to introduce to the market. However, first Lovely Locks must obtain approval from the ________.

Identify two defining aspects of American culture.

Puffery is a term for a(n)________.

Explain several of the issues that marketers interested in green marketing should consider.

Consumerism does not need to be coordinated in any formal manner.

Explain how society and culture relate to one another.

Which of the following slogans used by automobile companies most strongly addresses the cultural belief that change equals progress?

The right to be safe, to be informed, to be heard, and to choose freely are the major components of the ________.

The "triple bottom line" refers to a company's ________, ________, and ________.

People do not notice all of the advertising messages to which they are exposed each day.

Members of which two of the five core groups in the American market for environmentally and socially responsible products would be MOST likely to pay a price premium for products that are certified organic?

Explain how marketing is both a reflection of a culture and a powerful influence upon it, giving at least two examples.

Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________.

An advertiser must have documented proof of any claims made in an advertisement.

A(n) ________ is a rule of conduct or action prescribed by an authority, or a binding custom or practice of a community.

From the consumer's perspective, which of the following marketing areas is the least visibly regulated by the federal government?

________ refers to practices that combine economic growth with careful stewardship of a society's natural resources and the environment.

The Enron company committed major accounting fraud by hiding hundreds of millions of dollars of debt. As a result, many shareholders lost substantial savings. Identify three norms in the Marketing Ethics Code that Enron violated.

The Consumer Credit Protection Act is primarily concerned with which area of marketing?