Exam 4: A Broader Perspective on Marketing

Which of the following laws is most relevant to the marketing mix category of price?

Consumerism is a movement that began in the twenty-first century.

Give an example of how marketers introduce products based on the development of new technologies.

Which of the following is defined as the shared values, beliefs, and preferences of a particular community, nation, or group?

In marketing, an action that is legal is by definition ethical.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

The Consumer Bill of Rights includes the right to receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods, or unsatisfactory services. This is known as the right to ________.

Chandra and Michael are a young married couple. They currently drive an SUV but would consider buying a smaller, more fuel-efficient car now that the prices on those models have come down. They shop at their local organic shop when they are making a special meal, but they more frequently shop at their local supermarket. Chandra and Michael are interested in composting, and even took a workshop on how to start their own compost bin, but getting started just hasn't been a priority for them. Chandra and Michael would most likely be classified as belonging to the ________ group.

Marathon runners are an example of a subculture.

By definition, a(n) ________ is a community, nation, or group that shares common traditions, institutions, activities, and interests.

A broader definition of "law" also includes social practices or customs.

Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are MOST likely to be active in environmental causes?

GDP stands for Gross Domestic Population.

Refer to the passage below to answer the following questions. Bryant and Aniyah Small are the owners of the Good Green Grocer, a small but successful chain of natural food and health stores. Bryant and Aniyah's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in college towns throughout Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, the Smalls have found that many people are willing to pay a bit more for food that is organically grown. Bryant and Aniyah want the Good Green Grocer to be associated with environmental responsibility, so they offer discounts to customers who bring their own reusable shopping bags and take measures to reduce the company's carbon footprint. They even hold environmental workshops in their stores, with topics ranging from organic farming and composting to at-home energy conservation. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Which of the following groups is most likely part of the Good Green Grocer's target market?

Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.

How does an NGO differ from a government organization?

Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are LEAST likely to demonstrate environmentally responsible behaviors?

Advocacy groups such as Consumers International and the Better Business Bureau can act on behalf of consumers and promote consumers' rights through ________ but not through ________.

Briefly explain the roles of consumers, businesses, governments, and NGOs in the society of the United States.

Ralph Nader is most closely associated with which of the following?