Exam 10: Nonreactive Quantitative Research and Secondary Analysis

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What is quantitative content analysis and what is its specific limitation? What three types of research problems is content analysis usually used for?

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Content analysis is a technique for gathering and analyzing the content of text where the content refers to words,meanings,pictures,symbols,ideas,themes,or any message that can be communicated.
Content analysis reveals the content in text but it cannot interpret the content’s significance.
Content analysis is useful for three types of research problems: it is helpful for problems involving a large volume of text;it is helpful when a topic must be studied “at a distance”such as historical documents;and content analysis can reveal messages in a text that are difficult to see with casual observation,such as its prevalent themes,biases,or characteristics.

Pete Patterson is interested in how mayoral candidates from different parties were presented in local newspapers during the 10-week campaign period of the last municipal election in his town.Each paper published five issues per week throughout the 10-week period.Each of the 150 issues contained an average of 42 articles,giving Pete a total of 6 300 articles.Due to budget and time constraints,Pete decides to sample 630 of the articles.What is Pete's sampling frame?

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C

Undergraduate student Stanley Sleuth conducted a content analysis study of the Toronto Star newspaper between 1915 and 2005.He first identified 20 000 relevant articles involving government regulation of business and systematically sampled these articles with a sampling interval of 50.He then coded each sampled article based on the subjective meaning it expressed as pro- or anti-government regulation using a 1 to 10 scale (1 = very anti-regulation,10 = very pro-regulation).In this study,Stanley used

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When must a researcher who uses several coders measure for and disclose intercoder reliability?

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Graduate student Karen Koolray submitted her MA thesis to her supervisor.When Karen's supervisor returned her thesis,it contained a margin note that indicated Karen had committed the fallacy of misplaced concreteness.Which of the following points in Karen's paper was this criticism most likely referring to?

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Which of the following is not one of the characteristics of text content that social researchers measure?

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Which of the following terms describes a measure of social well-being,such as "quality of social life," for the purpose of better informing government and other policymaking officials?

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What is the difference between a coding system and a coding frame?

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Define the following:accretion measures

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Describe the logic of nonreactive or unobtrusive measurement and provide three examples of nonreactive measures (empirical evidence).

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What is the most common type of sampling used in content analysis?

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Coding for implicit meanings like emotions,themes,and moods is a feature of

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Define the following:content analysis

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Define the following:manifest coding

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Which of the following is an example of an unobtrusive measure?

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Define the following:text

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Explain how constructs are operationalized in quantitative content analysis.Provide an example.

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Define the following:social indicator

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Professor Aaron Acorn counts the number of total people and the percentage who are Asian in a sample of 400 TV commercials shown during a one-month period on two Vancouver area stations.He wants to see whether the percentage of Asians in commercials equals,is greater than,or is less than the percentage of Asians in the area population.He is using

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Define the following:coding

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