Question 1

The closer the medium is to a dialogue,or the more a user is able to manipulate the content,the more it can properly be described as ________ communication.

Accepted Answer

A) interactive 
B) interconnected 
C) mass 
D) selective 
E) permission 
A) interactive 
B) interconnected 
C) mass 
D) selective 
E) permission

Question 2

Which of the following is a legal challenge facing marketers on the internet?

Accepted Answer

A) Differences in countries' privacy laws 
B) Higher internet penetration in North America 
C) Users' language differences 
D) Pay-per-minute charges 
E) Differences in brand salience among consumers in different countries 
A) Differences in countries' privacy laws 
B) Higher internet penetration in North America 
C) Users' language differences 
D) Pay-per-minute charges 
E) Differences in brand salience among consumers in different countries

Question 3

Name and define the five types of common internet advertising.

Accepted Answer

(1)Search advertising: ads placed on web

Question 4

List and define the four main roles of the internet.

Accepted Answer

(1)Economic role: A presence on the inte

Question 5

An online business wants to drive traffic to its website by presenting a compelling sales story.Which media should it include in a multimedia strategy?

Accepted Answer

A) Television 
B) Radio 
C) Billboards 
D) Search advertising 
E) Magazines and/or newspapers 
A) Television 
B) Radio 
C) Billboards 
D) Search advertising 
E) Magazines and/or newspapers

Question 6

The majority of spending on online advertising is in:

Accepted Answer

A) display advertising 
B) classified advertising 
C) editorial advertising 
D) search advertising 
E) leaderboards 
A) display advertising 
B) classified advertising 
C) editorial advertising 
D) search advertising 
E) leaderboards

Question 7

Intranets are communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Accepted Answer

A) True 
 B)False

Question 8

Opt out means that emailers must get your permission before sending any email.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the six principles of effective viral advertising.

Accepted Answer

The six key principles outlined are cred

Question 10

With proximity marketing,an advertiser can send ads to consumers when they are near a store selling the brand.

Accepted Answer

A) True 
 B)False

Question 11

In Australia,mobile phone penetration has reached ________.

Accepted Answer

A) 1 phone for every 4 people 
B) 1 phone for every 2 people 
C) 1 phone for every person 
D) 1.3 phones per person 
E) 2 phones per person 
A) 1 phone for every 4 people 
B) 1 phone for every 2 people 
C) 1 phone for every person 
D) 1.3 phones per person 
E) 2 phones per person

Question 12

The two permission-marketing strategies for consumers to control their inclusion on email lists are optional and non-optional.

Accepted Answer

A) True 
 B)False

Question 13

________ are restricted communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Accepted Answer

A) Internets 
B) Intranets 
C) Extranets 
D) Connectnets 
E) Technets 
A) Internets 
B) Intranets 
C) Extranets 
D) Connectnets 
E) Technets

Question 14

Identify two advantages and two disadvantages of advertising on the internet.

Accepted Answer

Students may identify any two of the fol

Question 15

What do companies post on their websites detailing how or whether the site is collecting data on its visitors and how that data are used?

Accepted Answer

A) Privacy policy 
B) Cookies 
C) Disclaimers 
D) Blogs 
E) Message boards 
A) Privacy policy 
B) Cookies 
C) Disclaimers 
D) Blogs 
E) Message boards

Question 16

Which of the following statements is true of internet use by consumers today?

Accepted Answer

A) It mostly attracts men aged 25 to 54. 
B) It mostly involves use by women aged 25 to 54. 
C) Men spend only marginally more time online than women. 
D) Women of all ages are more likely than men to be online. 
E) Internet use by Australian shoppers is trending downward. 
A) It mostly attracts men aged 25 to 54. 
B) It mostly involves use by women aged 25 to 54. 
C) Men spend only marginally more time online than women. 
D) Women of all ages are more likely than men to be online. 
E) Internet use by Australian shoppers is trending downward.

Question 17

Because the internet is an international medium,marketers must comply with the same privacy laws for customers around the globe.

Accepted Answer

A) True 
 B)False

Question 18

Database-driven communication is also known as ________.

Accepted Answer

A) base jumping 
B) data mining 
C) data comms 
D) DDC 
E) none of these 
A) base jumping 
B) data mining 
C) data comms 
D) DDC 
E) none of these

Question 19

The most popular social media site in 2013 was Facebook.

Accepted Answer

A) True 
 B)False

Question 20

Little electronic bugs that can be placed on your computer by a web server to track your movements online are known as ________.

Accepted Answer

A) blogs 
B) trojans 
C) cookies 
D) viruses 
E) worms 
A) blogs 
B) trojans 
C) cookies 
D) viruses 
E) worms

The closer the medium is to a dialogue,or the more a user is able to manipulate the content,the more it can properly be described as ________ communication.

Which of the following is a legal challenge facing marketers on the internet?

Name and define the five types of common internet advertising.

List and define the four main roles of the internet.

An online business wants to drive traffic to its website by presenting a compelling sales story.Which media should it include in a multimedia strategy?

The majority of spending on online advertising is in:

Intranets are communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Opt out means that emailers must get your permission before sending any email.

Discuss the six principles of effective viral advertising.

With proximity marketing,an advertiser can send ads to consumers when they are near a store selling the brand.

In Australia,mobile phone penetration has reached ________.

The two permission-marketing strategies for consumers to control their inclusion on email lists are optional and non-optional.

________ are restricted communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Identify two advantages and two disadvantages of advertising on the internet.

What do companies post on their websites detailing how or whether the site is collecting data on its visitors and how that data are used?

Which of the following statements is true of internet use by consumers today?

Because the internet is an international medium,marketers must comply with the same privacy laws for customers around the globe.

Database-driven communication is also known as ________.

The most popular social media site in 2013 was Facebook.

Little electronic bugs that can be placed on your computer by a web server to track your movements online are known as ________.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 10: Interactive and Digital Media

The closer the medium is to a dialogue,or the more a user is able to manipulate the content,the more it can properly be described as ________ communication.

Which of the following is a legal challenge facing marketers on the internet?

Name and define the five types of common internet advertising.

List and define the four main roles of the internet.

An online business wants to drive traffic to its website by presenting a compelling sales story.Which media should it include in a multimedia strategy?

The majority of spending on online advertising is in:

Intranets are communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Opt out means that emailers must get your permission before sending any email.

Discuss the six principles of effective viral advertising.

With proximity marketing,an advertiser can send ads to consumers when they are near a store selling the brand.

In Australia,mobile phone penetration has reached ________.

The two permission-marketing strategies for consumers to control their inclusion on email lists are optional and non-optional.

________ are restricted communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

Identify two advantages and two disadvantages of advertising on the internet.

What do companies post on their websites detailing how or whether the site is collecting data on its visitors and how that data are used?

Which of the following statements is true of internet use by consumers today?

Because the internet is an international medium,marketers must comply with the same privacy laws for customers around the globe.

Database-driven communication is also known as ________.

The most popular social media site in 2013 was Facebook.

Little electronic bugs that can be placed on your computer by a web server to track your movements online are known as ________.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters