Exam 10: Interactive and Digital Media

Quickflix,the Australian online DVD rental service,has built its business mostly by happy customers who email their friends to get them to sign up.For this recommendation,Quickflix rewards the customer by taking $10 off their next invoice if their friend subscribes.Explain what this practice is called and what problems of resistance or rejection it overcomes for advertisers.

The term interactive describes media such as the internet,phone and email.

Which of the following makes a business's domain name easiest for consumers to notice and use?

Blasting millions of unsolicited email messages to email in-boxes is called ________.

The internet is the ultimate enabler of convergence.

According to 2012 research by Nielsen,the most downloaded videos in Australia were full-length episodes of TV shows and amateur clips.

A major challenge for advertising via instant messaging is that the messages are seen as intrusive,so advertisers should be more relevant and offer _______.

In Australia,expenditure on online advertising topped ________ in 2013.

What is the role of the internet?

What phrase refers to unexpected communication tools and events?

The linked system of international computer networks is known as the ________.

An online retailer would best use offline advertising as a way to _________.

Which of the following are the primary reasons to include internet advertising as part of the overall media mix?

Online businesses may use offline advertising to address the problem of _______.

Jenny has started a business selling computer spare parts and wants to find a way of getting noticed online.She has heard that Google have a product called AdWords and she asks you to explain it to her.What do you tell her?

Floating ads literally float over the page.

The top website in Australia for 2013 was Google.

What do most internet users depend upon to find information?

Which of the following is NOT an example of interactive communication related to a brand?

The phrase 'streaming video' is used to describe moving images that can be transmitted online and received through most computers and their modems.