Exam 12: Distribution and Pricing: Right Product, right Person, right Place, right Price

The Alpine Shop is a store that specializes in selling equipment for camping and other outdoor activities.The store has many employees who love to camp,hike,hunt,and fish.These employees often go out of their way to provide honest and helpful advice about the good and bad features of the products they sell.The efforts of these employees create which type of utility?

Physical distribution occurs as products actually travel along the distribution pathway.

Examples of nonstore retailers include online retailing and direct response retailing.Which of the following represents a third example?

A company that breaks even is making a profit.

As technology evolves,consumers will see a growing number of vending machines for products,including fresh cooked french fries,digital cameras,and premium-style coffee.

Define and explain the wheel of retailing theory.Why is it important for customer satisfaction?

Ben Arrington is an agent.This means that he assumes a significant risk of loss because he takes legal title to the products he helps distribute.

Which of the following is concerned with determining how a product will flow through the distribution channel from producer to consumer?

Price is the easiest variable in the marketing mix for marketers to control.

What is the term for costs that fluctuate based on production levels achieved?

Assume your product is priced at $10.The variable cost per unit is currently $5,and fixed costs are $10 000.What is your breakeven point?

Gregory O'Neal works for Market4Me,which is a food supplier.His main responsibility is to make tactical decisions involved in the actual movement of goods along his company's supply chains.What is Gregory involved in?

The key to a successful pricing strategy is to focus on maintaining stability.

Define and explain the four key types of nonstore retailers.Give an example for each type.

Agents and brokers connect buyers and sellers,facilitate transactions in exchange for commissions,and take legal ownership of the goods distributed.

Outlet stores are owned by producers who sell directly to final customers and may offer discontinued or flawed goods.

A firm only earns a profit if its revenues are greater than its costs.

Drop shippers do not take title to the goods they help distribute.Instead,they merely provide delivery services for other wholesalers.

Category killers dominate a category by offering a huge variety of one type of product.

Which of the following dominate the market by offering a huge variety of one type of product?