Question 1

According to research,which component of the marketing mix is LEAST amenable to global standardization efforts?

Accepted Answer

A)  price 
B)  place 
C)  publicity 
D)  product 
E)  promotion 
A)  price 
B)  place 
C)  publicity 
D)  product 
E)  promotion

Question 2

When designing a marketing channel,it is best to focus on product features rather than how consumers plan to use a product.

Accepted Answer

A) True 
 B)False

Question 3

Discount department stores such as Wal-Mart,Target,and Kohl's are most likely characterized by ________ assortments and ________ varieties of products.

Accepted Answer

A)  deep; narrow 
B)  limited; wide 
C)  deep; wide 
D)  limited; narrow 
E)  wide; limited 
A)  deep; narrow 
B)  limited; wide 
C)  deep; wide 
D)  limited; narrow 
E)  wide; limited

Question 4

According to the text,stores such as JCPenney and Hot Topic are focusing on ________.

Accepted Answer

A)  segmenting global markets by service output needs 
B)  ensuring that spatial convenience demands are met 
C)  matching product assortments to target consumers 
D)  providing a limited variety of new, trendy items 
E)  reducing the waiting time for mail order products 
A)  segmenting global markets by service output needs 
B)  ensuring that spatial convenience demands are met 
C)  matching product assortments to target consumers 
D)  providing a limited variety of new, trendy items 
E)  reducing the waiting time for mail order products

Question 5

How has CDW used market segmentation and service outputs to differentiate itself from the competition?

Accepted Answer

CDW has adopted an enduring role as a va

Question 6

Which of the following is NOT considered a service output?

Accepted Answer

A)  product price 
B)  bulk breaking 
C)  product variety 
D)  delivery time 
E)  information sharing 
A)  product price 
B)  bulk breaking 
C)  product variety 
D)  delivery time 
E)  information sharing

Question 7

Information about segmented service output demand enables channel managers to determine which segments offer the best growth and profit opportunities for targeting purposes.

Accepted Answer

A) True 
 B)False

Question 8

Markets with limited infrastructural development,such as Mexico,are most likely characterized by ________.

Accepted Answer

A)  manufacturers selling products directly to end-users 
B)  consumers with high service output demands 
C)  standardization among channel members 
D)  end-users with few service output needs 
E)  generic channels with high cost gaps 
A)  manufacturers selling products directly to end-users 
B)  consumers with high service output demands 
C)  standardization among channel members 
D)  end-users with few service output needs 
E)  generic channels with high cost gaps

Question 9

What is the first step to take when segmenting end-users by service outputs?

Accepted Answer

A)  dividing end-users into groups based on demographic factors 
B)  analyzing the buying habits of potential end-users of a product 
C)  identifying similar characteristics among the product's end-users 
D)  listing service outputs that are potentially demanded by the product's end-users 
E)  providing relevant information on service outputs to potential end-users of the product 
A)  dividing end-users into groups based on demographic factors 
B)  analyzing the buying habits of potential end-users of a product 
C)  identifying similar characteristics among the product's end-users 
D)  listing service outputs that are potentially demanded by the product's end-users 
E)  providing relevant information on service outputs to potential end-users of the product

Question 10

What is the most likely result of increased product variety and assortment in a marketing channel system?

Accepted Answer

A)  increased distribution costs 
B)  reduced storage requirements 
C)  higher service output demands 
D)  limited bulk breaking opportunities 
E)  reduced success rates in customer service 
A)  increased distribution costs 
B)  reduced storage requirements 
C)  higher service output demands 
D)  limited bulk breaking opportunities 
E)  reduced success rates in customer service

Question 11

What is the most likely goal of targeting a channel segment?

Accepted Answer

A)  building new channels 
B)  gaining sales and profits 
C)  identifying customer needs 
D)  evaluating channel members 
E)  implementing service strategies 
A)  building new channels 
B)  gaining sales and profits 
C)  identifying customer needs 
D)  evaluating channel members 
E)  implementing service strategies

Question 12

According to the text,targeting means ________.

Accepted Answer

A)  focusing on a single segment 
B)  selecting all profitable segments 
C)  choosing what segments not to target 
D)  investing in all segments that offer some potential 
E)  designing new marketing channels to target every segment 
A)  focusing on a single segment 
B)  selecting all profitable segments 
C)  choosing what segments not to target 
D)  investing in all segments that offer some potential 
E)  designing new marketing channels to target every segment

Question 13

A channel manager most likely names end-user segments based on identifying characteristics for the purpose of ________.

Accepted Answer

A)  differentiating product benefits 
B)  conducting bulk breaking activities 
C)  dividing groups by conjoint analysis results 
D)  aiding internal communication and organization 
E)  ensuring that spatial convenience demands are met 
A)  differentiating product benefits 
B)  conducting bulk breaking activities 
C)  dividing groups by conjoint analysis results 
D)  aiding internal communication and organization 
E)  ensuring that spatial convenience demands are met

Question 14

Which service output is known as solutions retailing by some manufacturers and retailers?

Accepted Answer

A)  information sharing 
B)  spatial convenience 
C)  customer service 
D)  delivery time 
E)  bulk breaking 
A)  information sharing 
B)  spatial convenience 
C)  customer service 
D)  delivery time 
E)  bulk breaking

Question 15

Which of the following would most likely help define potential target market segments and design marketing channel solutions?

Accepted Answer

A)  collecting end-user data based on social media familiarity 
B)  distinguishing between business consumers and end-users 
C)  identifying the products that end-users tend to purchase 
D)  sorting end-users by their product attribute preferences 
E)  grouping end-users by their service output demands 
A)  collecting end-user data based on social media familiarity 
B)  distinguishing between business consumers and end-users 
C)  identifying the products that end-users tend to purchase 
D)  sorting end-users by their product attribute preferences 
E)  grouping end-users by their service output demands

Question 16

According to the text,CDW has most likely distinguished itself in the computer market by ________.

Accepted Answer

A)  offering the lowest prices at all times 
B)  focusing on new product features 
C)  providing a variety of service outputs 
D)  using standardized global marketing 
E)  serving as a wholesaler to businesses 
A)  offering the lowest prices at all times 
B)  focusing on new product features 
C)  providing a variety of service outputs 
D)  using standardized global marketing 
E)  serving as a wholesaler to businesses

Question 17

Which statement about the service output of waiting time is most likely true?

Accepted Answer

A)  Waiting time demands are usually low for post-sales service. 
B)  An end-user's demand intensity for quick delivery rarely changes. 
C)  Longer waiting times are typically compensated with lower prices. 
D)  Waiting time refers to the time between manufacturing and marketing. 
E)  Waiting time demands when purchasing new equipment are usually very high. 
A)  Waiting time demands are usually low for post-sales service. 
B)  An end-user's demand intensity for quick delivery rarely changes. 
C)  Longer waiting times are typically compensated with lower prices. 
D)  Waiting time refers to the time between manufacturing and marketing. 
E)  Waiting time demands when purchasing new equipment are usually very high.

Question 18

Which term refers to all aspects of easing the shopping and purchase process for end-users as they interact with commercial suppliers or retailers?

Accepted Answer

A)  direct marketing 
B)  personal selling 
C)  channel strategy 
D)  service output 
E)  customer service 
A)  direct marketing 
B)  personal selling 
C)  channel strategy 
D)  service output 
E)  customer service

Question 19

Maria purchases a twelve-pack of paper towels instead of a package of four rolls because of the lower per-unit price.Maria is most likely benefitting from the service output of________.

Accepted Answer

A)  information sharing 
B)  spatial convenience 
C)  customer service 
D)  delivery time 
E)  bulk breaking 
A)  information sharing 
B)  spatial convenience 
C)  customer service 
D)  delivery time 
E)  bulk breaking

Question 20

According to the text,which service output demand does the cable television industry typically fail to meet?

Accepted Answer

A)  bulk breaking 
B)  customer service 
C)  product variety 
D)  waiting time 
E)  information sharing 
A)  bulk breaking 
B)  customer service 
C)  product variety 
D)  waiting time 
E)  information sharing

According to research,which component of the marketing mix is LEAST amenable to global standardization efforts?

When designing a marketing channel,it is best to focus on product features rather than how consumers plan to use a product.

Discount department stores such as Wal-Mart,Target,and Kohl's are most likely characterized by assortments and varieties of products.

According to the text,stores such as JCPenney and Hot Topic are focusing on ________.

How has CDW used market segmentation and service outputs to differentiate itself from the competition?

Which of the following is NOT considered a service output?

Information about segmented service output demand enables channel managers to determine which segments offer the best growth and profit opportunities for targeting purposes.

Markets with limited infrastructural development,such as Mexico,are most likely characterized by ________.

What is the first step to take when segmenting end-users by service outputs?

What is the most likely result of increased product variety and assortment in a marketing channel system?

What is the most likely goal of targeting a channel segment?

According to the text,targeting means ________.

A channel manager most likely names end-user segments based on identifying characteristics for the purpose of ________.

Which service output is known as solutions retailing by some manufacturers and retailers?

Which of the following would most likely help define potential target market segments and design marketing channel solutions?

According to the text,CDW has most likely distinguished itself in the computer market by ________.

Which statement about the service output of waiting time is most likely true?

Which term refers to all aspects of easing the shopping and purchase process for end-users as they interact with commercial suppliers or retailers?

Maria purchases a twelve-pack of paper towels instead of a package of four rolls because of the lower per-unit price.Maria is most likely benefitting from the service output of________.

According to the text,which service output demand does the cable television industry typically fail to meet?

Understanding Channel Strategies

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Exam 2: End-User Analysis: Segmenting and Targeting

According to research,which component of the marketing mix is LEAST amenable to global standardization efforts?

When designing a marketing channel,it is best to focus on product features rather than how consumers plan to use a product.

Discount department stores such as Wal-Mart,Target,and Kohl's are most likely characterized by ________ assortments and ________ varieties of products.

According to the text,stores such as JCPenney and Hot Topic are focusing on ________.

How has CDW used market segmentation and service outputs to differentiate itself from the competition?

Which of the following is NOT considered a service output?

Information about segmented service output demand enables channel managers to determine which segments offer the best growth and profit opportunities for targeting purposes.

Markets with limited infrastructural development,such as Mexico,are most likely characterized by ________.

What is the first step to take when segmenting end-users by service outputs?

What is the most likely result of increased product variety and assortment in a marketing channel system?

What is the most likely goal of targeting a channel segment?

According to the text,targeting means ________.

A channel manager most likely names end-user segments based on identifying characteristics for the purpose of ________.

Which service output is known as solutions retailing by some manufacturers and retailers?

Which of the following would most likely help define potential target market segments and design marketing channel solutions?

According to the text,CDW has most likely distinguished itself in the computer market by ________.

Which statement about the service output of waiting time is most likely true?

Which term refers to all aspects of easing the shopping and purchase process for end-users as they interact with commercial suppliers or retailers?

Maria purchases a twelve-pack of paper towels instead of a package of four rolls because of the lower per-unit price.Maria is most likely benefitting from the service output of________.

According to the text,which service output demand does the cable television industry typically fail to meet?

Understanding Channel Strategies

Channel Analysis: Auditing Marketing Channels

Make Versus Buy Channel Analysis

Designing Channel Structures and Strategies

Retailing Structures and Strategies

Wholesaling Structures and Strategies

Franchising Structures and Strategies

Emerging Channel Structures and Strategies

Managing Channel Power

Managing Channel Conflict

Managing Channel Relationships

Managing Channel Policies and Legalities

Managing Channel Logistics

Filters

Discount department stores such as Wal-Mart,Target,and Kohl's are most likely characterized by assortments and varieties of products.