Exam 2: Strategic Use of Information Resources in a Global Economy

Give an example of a company whose switching costs are too high,effectively keeping its customer captive.How is this company using technology to maintain high switching costs?

The Resource-Based View helps determine whether a firm's strategy has created value. Unlike Porter's Competitive Forces framework,this view maintains that competitive advantage comes from the ________________ and other resources of the firm.

Starbucks allows customers in the US to use smartphones to pay for their purchases in an effort to drive sales.Starbucks uses a reader in the store to scan a bar code displayed on the customer's smartphone screen.While this use of information resources may be used to gain a strategic advantage,there are possible risks.Match the potentially harmful experience below with the IT risk it represents:

Facebook offers services that many individuals have adapted to,making it difficult for them to choose another social networking site.It can be said that Facebook has protected itself from which competitive force?

Match the technology with the era it dominated.

Supply Chain Management (SCM) consists of technological components as well as a process that brings together information about customers,sales and marketing.

List a Web 2.0 technology and how it benefits from the network effect.

Match the methodology used to align a firm's business strategy with its information strategy.

A firm's IS strategy and organizational strategy focus more on its external requirements than internal requirements.

Provide an example of two companies that have built an effective co-opetition.Briefly explain the benefit of the relationship.

Identify each resource below as an IT asset or an IT capability.

Kodak was once the largest supplier of photographic film.In 2004 it was dropped from the Dow Jones Industrial Average after having been listed for 74 years.Kodak failed to use IT to fend off which one of the following of Porter's 5 competitive forces?

While information systems can be used to gain a strategic advantage,they have inherent risks.Hershey Foods,for example,crippled its Halloween sales when its complex IS system failed to support its supply and inventory needs during peak production season.This is an example of which specific IS risk?

This IT asset is business data that has been captured,organized and made available to an organization.