Exam 14: Competing on Marketing and Supply Chain Management

Firms dealing with global agnostics can leverage global brands and their relatively more standardized products and services.

The four Ps of marketing are: product,price,positioning,and place.

____ refers to the ability to change supply chain configurations in response to long-term changes in the environment and technology.

Total cost of ownership is often explicitly evaluated prior to purchase decisions.

Although the word "product" originally referred to a physical product,its modern use has included services.

In the context of market orientation vs.relationship orientation,relationship orientation capabilities contribute more toward performance.

List a few do's and don'ts to avoid blunders in international marketing.

_____ shows how demand changes when price changes.

Elaborate on the triple As in supply chain management.

Which of the following four Ps of marketing includes TV,radio,print,and online advertising,as well as coupons,direct mail,billboards,direct marketing,and public relations? 

_____ refers to a philosophy or way of thinking that places the highest priority on the creation of superior customer value in the marketplace.

Which of the following was viewed the tertiary sector for organized economic activities during the Industrial Revolution? 

Which of the following four Ps in the marketing mix includes the online marketplace? 

_____ divides consumers based on purchasing behavior.

Introducing third-party logistics (3PL) providers may more effectively align the interests in the supply chain.

Agility focuses on flexibility that can overcome short-term fluctuation in the supply chain.

Which of the following is one of the triple As in supply chain management? 

Elaborate on the various aspects marketers have to consider to enhance promotion.

Within a single product category,product attributes are standardized.

____ is the flow of products,services,finances,and information that passes through a set of entities from a source to the customer.