Exam 8: Expansion Strategies and Entry Mode Selection
Exam 1: Scope, Concepts, and Drivers of International Marketing120 Questions
Exam 2: An Overview of the International Marketing Environment132 Questions
Exam 3: International Trade: Institutional Barriers and Facilitators119 Questions
Exam 4: Regional Economic and Political Integration112 Questions
Exam 5: Cultural Influences on International Marketing115 Questions
Exam 6: International Marketing Research: Practices and Challenges102 Questions
Exam 7: International Strategic Planning110 Questions
Exam 8: Expansion Strategies and Entry Mode Selection106 Questions
Exam 9: Products and Services: Branding Decisions in International Markets110 Questions
Exam 10: International Product and Service Strategies111 Questions
Exam 11: Managing International Distribution Operations and Logistics110 Questions
Exam 12: International Retailing101 Questions
Exam 13: The International Promotional Mix and Advertising Strategies107 Questions
Exam 14: International Publicity, Public Relations, and Sales Promotion Strategies110 Questions
Exam 15: International Personal Selling and Personnel Management109 Questions
Exam 16: International Pricing Strategy115 Questions
Exam 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future100 Questions
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An area that has emerged as the outsourcing hub and back office of the Western world is South America.
(True/False)
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When a licensee cannot guarantee the product's quality it is preferable for the licensor to
(Multiple Choice)
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_________________________ involve a foreign company joining with a local company, sharing capital, equity, labor, among others, to set up a new corporate entity.
(Short Answer)
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Even weather patterns could lead to the failure of a joint venture.
(True/False)
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Which of the following is not considered to be a strategic alliance?
(Multiple Choice)
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Regarding the advantages and disadvantages of franchising, the international marketer knows that
(Multiple Choice)
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_________________________, like subsidiaries, also offer companies a high level of control over operations and profits in international markets. In terms of risk, however, the company invests much less in the market that can be lost in a government takeover attempt, compared with a subsidiary.
(Short Answer)
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____________________ is a principal entry mode for the service industry.
(Short Answer)
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U.S. based Northwest Airlines is in charge of all sales in the United States for the KLM Royal Dutch Airlines. This is an example of a(n) _________________________.
(Short Answer)
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Companies engaging in _________________________ have their own in-house exporting expertise, usually in the form of an exporting department.
(Short Answer)
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France's Renault granted a license to build ____________________ brand automobiles in Romania in the 1960's.
(Short Answer)
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______________________________ carry the greatest level of risk of nationalization.
(Short Answer)
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Most of current outsourcing activity is handled using internal staff and resources.
(True/False)
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A disadvantage of franchising is that can create future competitors.
(True/False)
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In Singapore and Korea, average hourly costs are about _________________________ and _________________________, respectively; considering the high productivity of these countries' highly educated workforce, Singapore and Korea may be attractive labor markets for skilled manufacturing work.
(Short Answer)
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Which of the countries below has the highest hourly compensation costs for producing workers in manufacturing?
(Multiple Choice)
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