Exam 11: E-Commerce

____ bring buyers and sellers together to facilitate transactions between the two parties.

Perhaps the biggest disadvantage of e-commerce from a customer standpoint is the ____.

Google's CodeWords keyword ads are one of the first successes of behavioral targeting and part of the reason for its recent growth.

The ____________________ model includes any type of e-commerce transaction taking place between two businesses.

E-commerce business models (B2C,B2B,and so on)are not necessarily mutually exclusive.

In the past few years,e-commerce spending in the United States has grown at an erratic pace.

____________________ credit cards are credit cards that are preloaded with a specific amount of money,which becomes the total liability of the card.

Storefront software is available in both installed and Web-based versions.

Digital wallet programs are not yet available for mobile phones.

Comparison shopping Web sites are sometimes called ____.

Case 11-1 John operates an online store,which he uses to sell homemade T-shirts and other articles of clothing. -Some of John's customers want to buy Christmas presents for their friends,but are unsure of what to select.John should encourage these customers to purchase ____ that the recipients can redeem at a later date.

____________________ software is a type of software that can be used to create an online store.

Although many online auction sites are designed for transactions between consumers,some small businesses also sell their products at consumer auction sites (such as ____),either in addition to,or instead of,maintaining an e-commerce Web site.

Many ____________________ are available to gather prices,shipping,and delivery information from multiple sites for a particular product and summarize the results to help locate the best buys from potential vendors.

Sponsored links are associated with a specific search term and are the links displayed first or in a special sponsored links area whenever that term is searched for.

The goal of ____ is for your Web site to be listed as close as possible to the top of the search result hits that are displayed when an individual performs a Web search using keywords related to your site or business.

Discuss click fraud.

____ (owned by eBay)is an online payment service that allows individuals to transfer money easily from their online payment account to someone else's.

The policies,operations,and technologies used by a business help to define its business model.

____________________ is the process of making changes to Web