Exam 8: Managing Innovation and New Industrial Product Development

Research has isolated certain determinants of new product success in the business market. What factors are most important in determining the success of a new industrial product?

Breakthrough projects center on incremental product enhancements,incremental process improvements,or incremental changes on both dimensions.

Which of the following is NOT a type of development project?

A _____ targets demanding,high-end customers with better performance than what was previously available.

Please identify the incorrect statement concerning autonomous strategic behavior. Autonomous strategic behavior:

Marketing____________________ is the fit between the needs of the project and the firm's resources and skills in marketing.

Examples of low-cost probes or experiments in product development include which of the following?

Concerning the management of product innovation,which of the following statements is incorrect? The successful management of product innovation:

Consider this position taken by Tom Peters in Thriving on Chaos: "You must become what I call an executive champion-a nurturer,protector,facilitator,and interference runner for as many energetic champions as you can induce to sally forth." Compare and contrast induced versus autonomous strategic behavior and describe the role that the product champion assumes in new product development.

Platform projects create the design and components that are shared by a set of products.

Which of the following characteristics is true of induced strategic behavior?

The type of development project that centers on incremental product enhancements (for example,new feature),incremental process improvements (for example,a lower-cost manufacturing process),or incremental changes in both dimensions is referred to as a:

Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.

Lead user projects are conducted by cross-functional teams that include four to six managers from marketing and technical departments.

A small number of highly influential and high-volume buying organizations that are consistent early adopters of new technologies that deserve special attention are known as ____________________.

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

All development projects center on either improving the manufacturing process or improving product,but not both.

An organization member who creates,defines,or adopts an idea for an innovation and is willing to assume significant risk to successfully implement the innovation is known as a____________________.

According to research,major drivers of a firm's new product performance include:

Disruptive strategies can take two forms: ____________________ disruptions and ____________________.