Question 1

Identify the correct statement(s)concerning differences between induced strategic behavior and autonomous strategic behavior:

Accepted Answer

A) Induced behavior will rely on the firm's current concept of strategy for its rationale while autonomous behavior necessitates active championing. 
B) Autonomous behavior will appear haphazard in nature,when compared to induced behavior. 
C) While induced behavior will normally exhibit a creeping commitment toward a particular strategy,autonomous behavior can often benefit from existing administrative mechanisms and commitment. 
D) All of the above are correct. 
E) Both (a)and (b)are correct. 
A) Induced behavior will rely on the firm's current concept of strategy for its rationale while autonomous behavior necessitates active championing. 
B) Autonomous behavior will appear haphazard in nature,when compared to induced behavior. 
C) While induced behavior will normally exhibit a creeping commitment toward a particular strategy,autonomous behavior can often benefit from existing administrative mechanisms and commitment. 
D) All of the above are correct. 
E) Both (a)and (b)are correct.

Question 2

New products ideas flow from:

Accepted Answer

A) top management who know the company's strengths and weaknesses. 
B) salespersons who are close to customer needs. 
C) channel members. 
D) all of the above. 
E) (a)and (b)only. 
A) top management who know the company's strengths and weaknesses. 
B) salespersons who are close to customer needs. 
C) channel members. 
D) all of the above. 
E) (a)and (b)only.

Question 3

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

Accepted Answer

A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation 
A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation

Question 4

For well-known markets and technologies,a compression strategy speeds development.

Accepted Answer

A) True 
 B)False

Question 5

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:

Accepted Answer

A) center development efforts on clearly-defined market and technology domains. 
B) seldom "kill" a project once the new product development process has been initiated. 
C) emphasize low-price strategies to penetrate a mass market. 
D) all of the above. 
E) (b)and (c)only. 
A) center development efforts on clearly-defined market and technology domains. 
B) seldom "kill" a project once the new product development process has been initiated. 
C) emphasize low-price strategies to penetrate a mass market. 
D) all of the above. 
E) (b)and (c)only.

Question 6

Within the context of autonomous strategic behavior,product championing refers to the process of:

Accepted Answer

A) defining organizational goals more clearly. 
B) actively promoting an existing product for an existing market. 
C) creating or adapting an idea for an innovation and actively creating momentum for the project. 
D) specifying organizational roles to be assumed as strategic alternatives are mapped out. 
E) attempting to maintain the status quo in the face of changing market conditions. 
A) defining organizational goals more clearly. 
B) actively promoting an existing product for an existing market. 
C) creating or adapting an idea for an innovation and actively creating momentum for the project. 
D) specifying organizational roles to be assumed as strategic alternatives are mapped out. 
E) attempting to maintain the status quo in the face of changing market conditions.

Question 7

New product ventures require systematic thought.

Accepted Answer

A) True 
 B)False

Question 8

Competitors are less motivated to react to a new production introduction when the market is experiencing a high rate of growth.

Accepted Answer

A) True 
 B)False

Question 9

"Lead users" are characterized as important sources of new product ideas because they:

Accepted Answer

A) have needs that will be general in the marketplace in the future. 
B) represent influential buying organizations. 
C) are consistent early adopters of new technologies. 
D) all of the above 
E) (a)and (b)only 
A) have needs that will be general in the marketplace in the future. 
B) represent influential buying organizations. 
C) are consistent early adopters of new technologies. 
D) all of the above 
E) (a)and (b)only

Question 10

The use of a product-family focus in planning should include which of the following?

Accepted Answer

A) Close interfunctional working relationships. 
B) A short-term view of technology strategy. 
C) A year-by-year commitment of resources. 
D) All of the above. 
E) Only b and c. 
A) Close interfunctional working relationships. 
B) A short-term view of technology strategy. 
C) A year-by-year commitment of resources. 
D) All of the above. 
E) Only b and c.

Question 11

Research indicates that the most significant and profitable innovations that many leading-edge firms have introduced in the past decade emerged from an informal championing effort rather than from a highly-structured planning system. What implications does this raise for structuring the new product development process,for motivating and rewarding employees,and for nurturing creativity and risk-taking?

Accepted Answer

The answer of Research indicates that the most significant and...

Question 12

Successful new product creation is a collective achievement that requires the energy and commitment of multiple functions in the organization. Often,however,managers who represent different functional areas hold sharply different views concerning the course that product development should take. Discuss the source of this conflict.

Accepted Answer

The answer of Successful new product creation is a collective...

Question 13

In contrasting induced strategic behavior with autonomous strategic behavior,which of the following statements is incorrect?

Accepted Answer

A) Induced behavior corresponds to deliberate strategies while autonomous behavior gives rise to emergent strategies. 
B) Autonomous behavior stems from the organization's existing concept of strategy while induced behavior will eventually be integrated into the firm's concept of strategy. 
C) The two types of behavior cannot be meaningfully separated and discussed. 
D) While autonomous behavior will initially rely on an informal network of support,induced behavior will draw support from formal organizational channels. 
E) (a)and (b) 
A) Induced behavior corresponds to deliberate strategies while autonomous behavior gives rise to emergent strategies. 
B) Autonomous behavior stems from the organization's existing concept of strategy while induced behavior will eventually be integrated into the firm's concept of strategy. 
C) The two types of behavior cannot be meaningfully separated and discussed. 
D) While autonomous behavior will initially rely on an informal network of support,induced behavior will draw support from formal organizational channels. 
E) (a)and (b)

Question 14

The move toward a product family perspective requires:

Accepted Answer

A) a long-term view of technology strategy. 
B) an isolated R&D function that free to create. 
C) a multiple-year commitment of resources. 
D) (a)and (b)only. 
E) (a)and (c)only. 
A) a long-term view of technology strategy. 
B) an isolated R&D function that free to create. 
C) a multiple-year commitment of resources. 
D) (a)and (b)only. 
E) (a)and (c)only.

Question 15

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

Accepted Answer

A) True 
 B)False

Question 16

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process,the resource commitments made to new product development,and the new product strategy.

Accepted Answer

A) True 
 B)False

Question 17

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

Accepted Answer

A) True 
 B)False

Question 18

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

Accepted Answer

A) True 
 B)False

Question 19

Commercial development projects that create the design and components that are shared by a set of products are referred to as:

Accepted Answer

A) platform projects. 
B) breakthrough projects. 
C) research and development projects. 
D) derivative projects. 
E) none of the above 
A) platform projects. 
B) breakthrough projects. 
C) research and development projects. 
D) derivative projects. 
E) none of the above

Question 20

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations,low-end disruptions,and new market disruptions.

Accepted Answer

The answer of What are the differences between a sustaining...

Identify the correct statement(s)concerning differences between induced strategic behavior and autonomous strategic behavior:

New products ideas flow from:

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

For well-known markets and technologies,a compression strategy speeds development.

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:

Within the context of autonomous strategic behavior,product championing refers to the process of:

New product ventures require systematic thought.

Competitors are less motivated to react to a new production introduction when the market is experiencing a high rate of growth.

"Lead users" are characterized as important sources of new product ideas because they:

The use of a product-family focus in planning should include which of the following?

In contrasting induced strategic behavior with autonomous strategic behavior,which of the following statements is incorrect?

The move toward a product family perspective requires:

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process,the resource commitments made to new product development,and the new product strategy.

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

Commercial development projects that create the design and components that are shared by a set of products are referred to as:

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations,low-end disruptions,and new market disruptions.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Communications: Advertising and Sales Promotion

Business Marketing Communications: Managing the Personal Selling Function

Marketing Performance Measurement

Filters

Exam 8: Managing Innovation and New Industrial Product Development

Identify the correct statement(s)concerning differences between induced strategic behavior and autonomous strategic behavior:

New products ideas flow from:

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

For well-known markets and technologies,a compression strategy speeds development.

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:

Within the context of autonomous strategic behavior,product championing refers to the process of:

New product ventures require systematic thought.

Competitors are less motivated to react to a new production introduction when the market is experiencing a high rate of growth.

"Lead users" are characterized as important sources of new product ideas because they:

The use of a product-family focus in planning should include which of the following?

In contrasting induced strategic behavior with autonomous strategic behavior,which of the following statements is incorrect?

The move toward a product family perspective requires:

A detailed market research study and a preliminary business/financial analysis is an example of predevelopment proficiency.

Research has shown that the three factors that drive a firm's new product performance are the quality of the firm's new-product-development process,the resource commitments made to new product development,and the new product strategy.

Many business marketing strategists believe that firms should focus on product families instead of single products to improve planning.

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

Commercial development projects that create the design and components that are shared by a set of products are referred to as:

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations,low-end disruptions,and new market disruptions.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Communications: Advertising and Sales Promotion

Business Marketing Communications: Managing the Personal Selling Function

Marketing Performance Measurement

Filters