Exam 8: Managing Innovation and New Industrial Product Development

Computer disks and fiber-optics cable each created a new product category. The type of commercial project that created these products would be classified as a:

Special insights into innovation management can come from examining the rate at which products are improving and customers can use the improvements. These insights are captured in:

Successful companies employ a high quality new product development process. Among high performing firms,

Kathleen Eisenhardt argues that in fast-paced high-technology markets,"strategy is a video game." Strategic decision making is often described as a rational and deliberate process but,in turbulent markets,new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state,describe the characteristics that separate winners and losers in high-tech markets.

Successful product innovators in the computer industry:

Research has shown that creators of successful product portfolios do not invest in one version of the future but use several low-cost probes to create options.

Research and development is the creation of the know-how and the know-why of new materials and technologies that eventually translate into commercial development.

A firm that lead customers where they want to go before the customers actually know it themselves is employing:

"Lead users" are consistent early adopters of new technologies.

With respect to induced strategic behavior,please identify the incorrect statement. Induced strategic behavior:

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strategic initiatives.

Competitors are strongly motivated to react to new product introductions in their market when:

New products developed and designed to meet foreign requirements and targeted at world or nearest-neighbor export markets is enhanced by firms holding an____________________orientation.

Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.