Exam 2: Introduction to the Consumer Research Process

A study is ________ if it collects the appropriate data needed to answer the research objective.

A form of quantitative research that requires manipulating one variable at a time is called ________.

Judgment samples are used to select population members who,according to the researcher,are a good source for accurate information.

Qualitative research studies are conducted by highly trained interviewers who analyze the findings; thus,the findings tend to be somewhat objective.

When a researcher divides the population into mutually exclusive groups (such as age groups)then random samples are drawn from each group,this is known as a ________ sample.