Exam 15: Consumer Decision Making and Beyond

Jim has an ear infection and has to take the specific medication that his doctor has prescribed.His selection of medications constitutes a ________ decision.

The principal limitation of the ________ is that it fails to recognize that the consumer plays an equal,if not dominant,role in many buying situations,seeking information about product alternatives and selecting the product that appears to offer the greatest satisfaction.

Maria needs a new pair of jeans.She knows that pants from American Eagle,in size 10,tend to fit her very well in the waist and hips and are long enough,so she goes to American Eagle and picks up a pair.Maria's is a case of ________.

________ is the "art of asking consumers if they would like to receive a targeted e-mail ad,promotion,or message before it appears in their in-box."

MP3 MINI CASE: Judy wants a new MP3 player so she can listen to music while she runs.She currently runs with a CD player, but is irritated with the frequency with which it skips and the limited amount of music that can be stored on a CD.After reviewing several consumer reviews on various tech websites, she identifies 5 different MP3 player models that might meet her needs.She decides that she needs at least 20 gigabytes of data storage on her player, and eliminates all options with fewer than 20 GB.There are now 3 models remaining.She then decides that she will only accept players with at least 15 hours of battery life.She is now considering only 2 players.Player A is heavier, but has a longer battery life.Player B is lighter, but has a shorter battery life.Judy chooses Player A because she believes that the longer battery life more than compensates for the additional weight. -In the MP3 MINI CASE,Judy selects Player A over Player B based on a ________.

In the ________,a consumer is likely to associate deep feelings,such as joy,fear,love,and hope with certain purchases or possessions.

Task complexity,information organization,and time constraint are the three major contextual factors in decision tasks.

COLLEGE MINI CASE: Evelyn is a high-school senior from Philadelphia looking to apply to colleges.She has decided to apply to the University of Pennsylvania, Cornell, and Princeton.She chose not to apply to Brown, Dartmouth, or Yale because she considers them to be too far away from home.A college counselor had suggested to her that Columbia has a comparable reputation to the schools Evelyn was considering, but Evelyn didn't perceive Columbia as having any particular advantage over the schools to which she had already decided to apply.She is eventually accepted to, and decides to attend Cornell University.Upon arriving on campus, Evelyn immediately notices a deliberate effort on the part of the college to make new students not only feel at home, but that they have absolutely made the right decision in attending Cornell. -In the COLLEGE MINI CASE,Cornell is part of Evelyn's ________.

Repeat purchase usually signifies that the product meets with the consumer's approval and that he or she is willing to use it again and in larger quantities.

In the ________,consumers are pictured as either receptive to or actively searching for products and services that fulfill their needs and enrich their lives.

In general,individuals in a negative mood recall more information about a product than those in a positive mood.

What are the three levels of consumer decision making? Briefly define each.

In buying a truck,Bob will only consider American-made trucks because he believes foreign truck brands,such as Nissan and Toyota,are of inferior quality.Nissan and Toyota are items in Bob's inept set.

It is to a firm's advantage to develop long-term relationships with existing customers because it is harder and more expensive to make an additional sale to an existing customer than to make a new sale to a new customer.

It is essential that a product be part of a consumer's evoked set if it is to be considered at all.

No-choice purchase or consumption situations are fairly common.

Consumers operate in an imperfect world in which they do not maximize their decisions in terms of economic considerations.

Within the context of the model of consumer decision making,the ________ represents the internal influences that affect consumers' decision-making processes.

Custom Interiors,an interior design firm,sends a holiday basket of Florida citrus fruit to its accounting firm.This is an example of ________.

Within the context of the model of consumer decision making,the ________ includes the unwritten codes of conduct that indicate which consumption behavior should be considered "right" or "wrong."