Question 1

High self-monitors might be more prone to employ a self-altering product in order to enhance their ideal social self-image.

Accepted Answer

A) True 
 B)False  True

Question 2

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,Andrews Mountain Furniture is most likely to appeal to consumers who are ________ and value tradition over novelty.

Accepted Answer

A)  low in ethnocentricity 
B)  low in dogmatism 
C)  high in dogmatism 
D)  sensation seekers 
E)  novelty seekers 
A)  low in ethnocentricity 
B)  low in dogmatism 
C)  high in dogmatism 
D)  sensation seekers 
E)  novelty seekers C

Question 3

The degree of a consumer's attachment to "worldly possessions" is known as ________.

Accepted Answer

A)  consumer ethnocentrism 
B)  consumer innovativeness 
C)  consumer understanding 
D)  consumer perception 
E)  consumer materialism 
A)  consumer ethnocentrism 
B)  consumer innovativeness 
C)  consumer understanding 
D)  consumer perception 
E)  consumer materialism E

Question 4

________ is how consumers see actually see themselves,whereas ________ refers to how consumers would like to see themselves.

Accepted Answer

A)  Ideal self-image; ideal social self-image 
B)  Actual self-image; ideal self-image 
C)  Social self-image; self-image 
D)  Actual social self-image; ideal social self-image 
E)  Ideal self-image; actual social self-image 
A)  Ideal self-image; ideal social self-image 
B)  Actual self-image; ideal self-image 
C)  Social self-image; self-image 
D)  Actual social self-image; ideal social self-image 
E)  Ideal self-image; actual social self-image

Question 5

Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ________.

Accepted Answer

A)  text focusing on the benefits of the product or service 
B)  visually provocative themes 
C)  appeals to nationalism 
D)  an appeal from an authoritative figure 
E)  scenes of social acceptance 
A)  text focusing on the benefits of the product or service 
B)  visually provocative themes 
C)  appeals to nationalism 
D)  an appeal from an authoritative figure 
E)  scenes of social acceptance

Question 6

What is consumer ethnocentrism? Cite some examples.

Accepted Answer

It is a predisposition to accept (or rej

Question 7

Which of the following characteristics is typical of fixated consumers?

Accepted Answer

A)  Their purchase decisions are heavily dependent upon convenience. 
B)  They are only mildly interested in the particular object or product category. 
C)  They are very guarded about displaying their purchases. 
D)  Their consumption pattern is considered abnormal behavior. 
E)  They dedicate a considerable amount of discretionary time and money to searching out the product or object. 
A)  Their purchase decisions are heavily dependent upon convenience. 
B)  They are only mildly interested in the particular object or product category. 
C)  They are very guarded about displaying their purchases. 
D)  Their consumption pattern is considered abnormal behavior. 
E)  They dedicate a considerable amount of discretionary time and money to searching out the product or object.

Question 8

How do inner-directed people differ from other-directed people? How does that implicate marketers?

Accepted Answer

Inner directed consumers tend to rely on

Question 9

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,Andrews Mountain's advertisements are dominated by pictures of the furniture,and attempt to convey a feeling for its quality and style through these photographs.This is in an attempt to appeal to ________

Accepted Answer

A)  verbalizers 
B)  innovators 
C)  visualizers 
D)  fixated consumers 
E)  sensation seekers 
A)  verbalizers 
B)  innovators 
C)  visualizers 
D)  fixated consumers 
E)  sensation seekers

Question 10

WEIGHT LOSS MINI CASE: Gloria sees herself as being a bit heavy and has made a New Years resolution to lose 10 pounds by Memorial Day.She receives a postcard in the mail from her local gym chain that specializes in women's fitness.The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms.After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before.
-In the WEIGHT LOSS MINI CASE,the more slender self that Gloria is working toward is Gloria's ________.

Accepted Answer

A)  social self-image 
B)  ideal social self-image 
C)  projective self-image 
D)  expected self-image 
E)  actual self-image 
A)  social self-image 
B)  ideal social self-image 
C)  projective self-image 
D)  expected self-image 
E)  actual self-image

Question 11

TEQUILA MINI CASE: Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar.A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ...(WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE,setting the advertisement in a trendy bar full of people enjoying themselves together is designed to appeal to which of the following social character personality traits?

Accepted Answer

A)  other-directedness 
B)  dogmatism 
C)  ethnocentricity 
D)  inner-directedness 
E)  innovativeness 
A)  other-directedness 
B)  dogmatism 
C)  ethnocentricity 
D)  inner-directedness 
E)  innovativeness

Question 12

Variety seekers often use price promotions as low-cost ways to try different brands over time.

Accepted Answer

A) True 
 B)False

Question 13

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,by encouraging consumers to remain loyal to the brands to which their parents were loyal,Andrews Mountain is appealing to consumers with low ________.

Accepted Answer

A)  dogmatism 
B)  ethnocentricity 
C)  need for cognition 
D)  inner-directedness 
E)  need for uniqueness 
A)  dogmatism 
B)  ethnocentricity 
C)  need for cognition 
D)  inner-directedness 
E)  need for uniqueness

Question 14

Trait researchers have found that it is generally most realistic to expect personality to be linked to ________.

Accepted Answer

A)  consumer preference for specific brands 
B)  consumers' biogenic needs 
C)  how consumers make their choices 
D)  the effectiveness of the interaction between the id, ego, and superego 
E)  how aware consumers are of their true reasons for buying what they buy 
A)  consumer preference for specific brands 
B)  consumers' biogenic needs 
C)  how consumers make their choices 
D)  the effectiveness of the interaction between the id, ego, and superego 
E)  how aware consumers are of their true reasons for buying what they buy

Question 15

What is consumer innovativeness,and how does it relate to personality and consumer behavior?

Accepted Answer

Consumer innovators are those consumers

Question 16

It is generally more realistic to expect personality to be linked to the purchase or consumption of a broad product category rather than a specific brand.

Accepted Answer

A) True 
 B)False

Question 17

An individual's personality changes only in response to major life events,such as marriage or the birth of a child.

Accepted Answer

A) True 
 B)False

Question 18

Someone who prefers to follow instructive diagrams would be considered a ________,whereas someone who would prefer to read instructive text would be considered a ________.

Accepted Answer

A)  verbalizer; visualizer 
B)  innovator; verbalizer 
C)  visualizer; innovator 
D)  visualizer; verbalizer 
E)  verbalizer; innovator 
A)  verbalizer; visualizer 
B)  innovator; verbalizer 
C)  visualizer; innovator 
D)  visualizer; verbalizer 
E)  verbalizer; innovator

Question 19

Which of the following is true of consumer ethnocentrism?

Accepted Answer

A)  Consumers who are highly ethnocentric tend to evaluate foreign-made products for their extrinsic characteristics 
B)  Ethnocentrism has been found to vary by country and product. 
C)  Marketers successfully target ethnocentric consumers by stressing the foreign origin of their products in their promotional appeals. 
D)  Consumers who are nonethnocentric are likely to feel that it is inappropriate or wrong to purchase foreign-made products. 
E)  Consumers that have the most knowledge about a product are more strongly influenced by country-of-origin perceptions than consumers who know little about the product. 
A)  Consumers who are highly ethnocentric tend to evaluate foreign-made products for their extrinsic characteristics 
B)  Ethnocentrism has been found to vary by country and product. 
C)  Marketers successfully target ethnocentric consumers by stressing the foreign origin of their products in their promotional appeals. 
D)  Consumers who are nonethnocentric are likely to feel that it is inappropriate or wrong to purchase foreign-made products. 
E)  Consumers that have the most knowledge about a product are more strongly influenced by country-of-origin perceptions than consumers who know little about the product.

Question 20

According to Freud's theories,the ________ is responsible for ensuring that the individual satisfies needs in a socially acceptable fashion.

Accepted Answer

A)  superego 
B)  id 
C)  ego 
D)  super-id 
E)  self-image 
A)  superego 
B)  id 
C)  ego 
D)  super-id 
E)  self-image

High self-monitors might be more prone to employ a self-altering product in order to enhance their ideal social self-image.

The degree of a consumer's attachment to "worldly possessions" is known as ________.

is how consumers see actually see themselves,whereas refers to how consumers would like to see themselves.

Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ________.

What is consumer ethnocentrism? Cite some examples.

Which of the following characteristics is typical of fixated consumers?

How do inner-directed people differ from other-directed people? How does that implicate marketers?

Variety seekers often use price promotions as low-cost ways to try different brands over time.

Trait researchers have found that it is generally most realistic to expect personality to be linked to ________.

What is consumer innovativeness,and how does it relate to personality and consumer behavior?

It is generally more realistic to expect personality to be linked to the purchase or consumption of a broad product category rather than a specific brand.

An individual's personality changes only in response to major life events,such as marriage or the birth of a child.

Someone who prefers to follow instructive diagrams would be considered a ,whereas someone who would prefer to read instructive text would be considered a .

Which of the following is true of consumer ethnocentrism?

According to Freud's theories,the ________ is responsible for ensuring that the individual satisfies needs in a socially acceptable fashion.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 5: Personality and Consumer Behavior

High self-monitors might be more prone to employ a self-altering product in order to enhance their ideal social self-image.

The degree of a consumer's attachment to "worldly possessions" is known as ________.

________ is how consumers see actually see themselves,whereas ________ refers to how consumers would like to see themselves.

Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ________.

What is consumer ethnocentrism? Cite some examples.

Which of the following characteristics is typical of fixated consumers?

How do inner-directed people differ from other-directed people? How does that implicate marketers?

Variety seekers often use price promotions as low-cost ways to try different brands over time.

Trait researchers have found that it is generally most realistic to expect personality to be linked to ________.

What is consumer innovativeness,and how does it relate to personality and consumer behavior?

It is generally more realistic to expect personality to be linked to the purchase or consumption of a broad product category rather than a specific brand.

An individual's personality changes only in response to major life events,such as marriage or the birth of a child.

Someone who prefers to follow instructive diagrams would be considered a ________,whereas someone who would prefer to read instructive text would be considered a ________.

Which of the following is true of consumer ethnocentrism?

According to Freud's theories,the ________ is responsible for ensuring that the individual satisfies needs in a socially acceptable fashion.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

is how consumers see actually see themselves,whereas refers to how consumers would like to see themselves.

Someone who prefers to follow instructive diagrams would be considered a ,whereas someone who would prefer to read instructive text would be considered a .