Question 1

How is the elderly market segmented?

Accepted Answer

The elderly market is segmented into three chronological age categories: the young-old span from 65-74 years of age; the old span from 75-84 years of age; and the old-old are those over 85 years old.
The elderly market can also be segmented in terms of motivations and quality of life orientation,and cognitive age (e.g.,feel age,do age,interest age,look age,and health age).

Question 2

Subcultures adhere to few of the dominant cultural beliefs,values,and behavioral patterns of the larger society of which they are a subset.

Accepted Answer

A) True 
 B)False  False

Question 3

The annual discretionary income of seniors amounts to ________ of the discretionary income of the United States.

Accepted Answer

A)  30% 
B)  40% 
C)  50% 
D)  60% 
E)  70% 
A)  30% 
B)  40% 
C)  50% 
D)  60% 
E)  70% C

Question 4

What makes the Baby Boomer market so attractive to marketers?

Accepted Answer

Marketers have found baby boomers a part

Question 5

Caucasian,African American,Asian American,and American Indian are the major ________ subcultures in the United States.

Accepted Answer

A)  geographic 
B)  nationality 
C)  religious 
D)  racial 
E)  age 
A)  geographic 
B)  nationality 
C)  religious 
D)  racial 
E)  age

Question 6

The African American subcultural grouping is best described as a single,undifferentiated market,consisting of consumers who have a uniform set of needs.

Accepted Answer

A) True 
 B)False

Question 7

________ consumers currently constitute the second largest minority in the United States.

Accepted Answer

A)  Hispanic 
B)  Asian Americans 
C)  Caucasian 
D)  African American 
E)  American Indian 
A)  Hispanic 
B)  Asian Americans 
C)  Caucasian 
D)  African American 
E)  American Indian

Question 8

For products of very broad appeal,such as aspirin or toothpaste,African Americans can probably be most effectively reached through mass media.

Accepted Answer

A) True 
 B)False

Question 9

Within the Asian American subculture,________ Americans prefer ad messages to be in their native language more than the other groups in that subculture.

Accepted Answer

A)  Japanese 
B)  Chinese 
C)  Vietnamese 
D)  Korean 
E)  Filipino 
A)  Japanese 
B)  Chinese 
C)  Vietnamese 
D)  Korean 
E)  Filipino

Question 10

________ are examples of subcultural categories based on age.

Accepted Answer

A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teenagers, Generation Xers, and the elderly 
A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teenagers, Generation Xers, and the elderly

Question 11

Which of the following is true of the consumer behavior of African American consumers?

Accepted Answer

A)  African American consumers prefer generic products. 
B)  African Americans are not brand loyal. 
C)  African Americans tend to buy high fashions and name brands as "signals of their success." 
D)  African American teens spend less on clothing and fine jewelry than other U.S. teens. 
E)  African Americans tend to make fewer trips to the grocery store during the course of the week. 
A)  African American consumers prefer generic products. 
B)  African Americans are not brand loyal. 
C)  African Americans tend to buy high fashions and name brands as "signals of their success." 
D)  African American teens spend less on clothing and fine jewelry than other U.S. teens. 
E)  African Americans tend to make fewer trips to the grocery store during the course of the week.

Question 12

Which of the following best describes Baby Boomers?

Accepted Answer

A)  They are value oriented, weighing price-quality relationships. 
B)  They rebel against image-building hype. 
C)  They are price oriented, concerned about the cost of individual items. 
D)  They are focused on conspicuous consumption. 
E)  They are against branding. 
A)  They are value oriented, weighing price-quality relationships. 
B)  They rebel against image-building hype. 
C)  They are price oriented, concerned about the cost of individual items. 
D)  They are focused on conspicuous consumption. 
E)  They are against branding.

Question 13

Which of the following best describes Gen Xers?

Accepted Answer

A)  They are highly brand loyal. 
B)  They respond positively to image-building hype. 
C)  They are value oriented, weighing price-quality relationships. 
D)  Their purchasing behavior could be described as narcissistic. 
E)  They are against branding. 
A)  They are highly brand loyal. 
B)  They respond positively to image-building hype. 
C)  They are value oriented, weighing price-quality relationships. 
D)  Their purchasing behavior could be described as narcissistic. 
E)  They are against branding.

Question 14

Christmas is the major gift-purchasing season of the year.This corresponds with which type of subculture?

Accepted Answer

A)  racial 
B)  ethnic 
C)  age 
D)  religious 
E)  nationality 
A)  racial 
B)  ethnic 
C)  age 
D)  religious 
E)  nationality

Question 15

Tweens visit shopping malls more frequently than any other age group.

Accepted Answer

A) True 
 B)False

Question 16

________ constitute the largest Hispanic subcultural group.

Accepted Answer

A)  Cubans 
B)  Dominicans 
C)  Nicaraguans 
D)  Puerto Ricans 
E)  Mexicans 
A)  Cubans 
B)  Dominicans 
C)  Nicaraguans 
D)  Puerto Ricans 
E)  Mexicans

Question 17

Which of the following subcultures spends more per week on grocery shopping than the rest?

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Caucasians 
D)  Asian Americans 
E)  American Indians 
A)  African Americans 
B)  Hispanic Americans 
C)  Caucasians 
D)  Asian Americans 
E)  American Indians

Question 18

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,in order to reach a majority of Hispanic adults whose first language is spanish,SuperMart should ________.

Accepted Answer

A)  advertise in English on the radio 
B)  advertise in English on television 
C)  advertise in Spanish on television 
D)  advertise in Spanish in the newspaper 
E)  advertise in Spanish on billboards 
A)  advertise in English on the radio 
B)  advertise in English on television 
C)  advertise in Spanish on television 
D)  advertise in Spanish in the newspaper 
E)  advertise in Spanish on billboards

Question 19

The Hispanic American market is an example of which subculture?

Accepted Answer

A)  social class 
B)  nationality 
C)  race 
D)  religious 
E)  gender 
A)  social class 
B)  nationality 
C)  race 
D)  religious 
E)  gender

Question 20

JONES MINI CASE: Bob Jones is 75 years old, but feels like he's only 60.He enjoys fishing and golf and recently bought a house in North Carolina so that he could be closer to his grandchildren.He and his wife, Shirley, have Internet access in their home and, most recently, used the Internet to purchase a birthday present for their youngest grandchild
-In the JONES MINI CASE,which of the following labels best describes the Jones'?

Accepted Answer

A)  traditional elderly 
B)  new-age elderly 
C)  old-old 
D)  stereotypical elderly 
E)  technophobic elderly 
A)  traditional elderly 
B)  new-age elderly 
C)  old-old 
D)  stereotypical elderly 
E)  technophobic elderly

How is the elderly market segmented?

Subcultures adhere to few of the dominant cultural beliefs,values,and behavioral patterns of the larger society of which they are a subset.

The annual discretionary income of seniors amounts to ________ of the discretionary income of the United States.

What makes the Baby Boomer market so attractive to marketers?

Caucasian,African American,Asian American,and American Indian are the major ________ subcultures in the United States.

The African American subcultural grouping is best described as a single,undifferentiated market,consisting of consumers who have a uniform set of needs.

________ consumers currently constitute the second largest minority in the United States.

For products of very broad appeal,such as aspirin or toothpaste,African Americans can probably be most effectively reached through mass media.

Within the Asian American subculture,________ Americans prefer ad messages to be in their native language more than the other groups in that subculture.

________ are examples of subcultural categories based on age.

Which of the following is true of the consumer behavior of African American consumers?

Which of the following best describes Baby Boomers?

Which of the following best describes Gen Xers?

Christmas is the major gift-purchasing season of the year.This corresponds with which type of subculture?

Tweens visit shopping malls more frequently than any other age group.

________ constitute the largest Hispanic subcultural group.

Which of the following subcultures spends more per week on grocery shopping than the rest?

The Hispanic American market is an example of which subculture?

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 12: Subcultures and Consumer Behavior

How is the elderly market segmented?

Subcultures adhere to few of the dominant cultural beliefs,values,and behavioral patterns of the larger society of which they are a subset.

The annual discretionary income of seniors amounts to ________ of the discretionary income of the United States.

What makes the Baby Boomer market so attractive to marketers?

Caucasian,African American,Asian American,and American Indian are the major ________ subcultures in the United States.

The African American subcultural grouping is best described as a single,undifferentiated market,consisting of consumers who have a uniform set of needs.

________ consumers currently constitute the second largest minority in the United States.

For products of very broad appeal,such as aspirin or toothpaste,African Americans can probably be most effectively reached through mass media.

Within the Asian American subculture,________ Americans prefer ad messages to be in their native language more than the other groups in that subculture.

________ are examples of subcultural categories based on age.

Which of the following is true of the consumer behavior of African American consumers?

Which of the following best describes Baby Boomers?

Which of the following best describes Gen Xers?

Christmas is the major gift-purchasing season of the year.This corresponds with which type of subculture?

Tweens visit shopping malls more frequently than any other age group.

________ constitute the largest Hispanic subcultural group.

Which of the following subcultures spends more per week on grocery shopping than the rest?

The Hispanic American market is an example of which subculture?

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters