Question 1

The ________ portrays a world of perfect competition in which the consumer is characterized as making rational decisions.

Accepted Answer

A)  economic consumer model 
B)  passive consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model 
A)  economic consumer model 
B)  passive consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model

Question 2

Karen is buying a new laptop.She is looking for a light-weight computer.The laptop she purchases is a little heavier than she had originally hoped,but she was willing to accept the extra weight for a computer with a bigger,clearer screen.Karen made her purchase decision using a(n)________.

Accepted Answer

A)  affective decision rule 
B)  noncompensatory decision rule 
C)  effective decision rule 
D)  compensatory decision rule 
E)  cognitive decision rule 
A)  affective decision rule 
B)  noncompensatory decision rule 
C)  effective decision rule 
D)  compensatory decision rule 
E)  cognitive decision rule

Question 3

The inert set consists of the small number of brands the consumer is familiar with,remembers,and finds acceptable.

Accepted Answer

A) True 
 B)False

Question 4

A person is more likely to spend more time in the prepurchase search if it is a gift he is looking for.

Accepted Answer

A) True 
 B)False

Question 5

Friends,neighbors,coworkers,and salespeople are considered ________ prepurchase information sources.

Accepted Answer

A)  impersonal 
B)  evoked 
C)  independent 
D)  network 
E)  personal 
A)  impersonal 
B)  evoked 
C)  independent 
D)  network 
E)  personal

Question 6

The principal limitation of the ________ is that consumers' ability to behave completely rationally is limited by their existing skills,goals,and knowledge.

Accepted Answer

A)  economic consumer model 
B)  passive consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model 
A)  economic consumer model 
B)  passive consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model

Question 7

MP3 MINI CASE: Judy wants a new MP3 player so she can listen to music while she runs.She currently runs with a CD player, but is irritated with the frequency with which it skips and the limited amount of music that can be stored on a CD.After reviewing several consumer reviews on various tech websites, she identifies 5 different MP3 player models that might meet her needs.She decides that she needs at least 20 gigabytes of data storage on her player, and eliminates all options with fewer than 20 GB.There are now 3 models remaining.She then decides that she will only accept players with at least 15 hours of battery life.She is now considering only 2 players.Player A is heavier, but has a longer battery life.Player B is lighter, but has a shorter battery life.Judy chooses Player A because she believes that the longer battery life more than compensates for the additional weight.
-In the MP3 MINI CASE,Judy's need recognition style makes her a(n)________ type.

Accepted Answer

A)  desired state 
B)  affective state 
C)  actual state 
D)  aspired state 
E)  deficiency state 
A)  desired state 
B)  affective state 
C)  actual state 
D)  aspired state 
E)  deficiency state

Question 8

A consumer is most likely to use ________ when purchasing a new,updated version of something that he or she has purchased before,such as replacing an old laptop with a new one.

Accepted Answer

A)  extensive problem solving 
B)  economic problem solving 
C)  limited problem solving 
D)  passive problem solving 
E)  routinized response behavior 
A)  extensive problem solving 
B)  economic problem solving 
C)  limited problem solving 
D)  passive problem solving 
E)  routinized response behavior

Question 9

________ is typically an unfocused state that is already present at the time a consumer "experiences" an advertisement,a retail environment,a brand,or a product.

Accepted Answer

A)  Gifting behavior 
B)  Mood 
C)  Permission marketing 
D)  Consumer decision-making 
E)  Emotion 
A)  Gifting behavior 
B)  Mood 
C)  Permission marketing 
D)  Consumer decision-making 
E)  Emotion

Question 10

________ can be thought of as the gift exchange that takes place between a giver and a recipient.

Accepted Answer

A)  Postpurchase evaluation 
B)  Loyalty programs 
C)  Gifting behavior 
D)  Permission marketing 
E)  Long-term commitment purchase 
A)  Postpurchase evaluation 
B)  Loyalty programs 
C)  Gifting behavior 
D)  Permission marketing 
E)  Long-term commitment purchase

Question 11

The cognitive view of the decision making process yields ________ decisions.

Accepted Answer

A)  perfect 
B)  satisfactory 
C)  poor 
D)  irrational 
E)  ideal 
A)  perfect 
B)  satisfactory 
C)  poor 
D)  irrational 
E)  ideal

Question 12

________ stresses a firm's long-term commitment to the individual customer.

Accepted Answer

A)  Gifting behavior 
B)  Relationship marketing 
C)  Set evocation 
D)  Permission marketing 
E)  Trial purchase 
A)  Gifting behavior 
B)  Relationship marketing 
C)  Set evocation 
D)  Permission marketing 
E)  Trial purchase

Question 13

GIFT MINI CASE: Winston needs to buy his girlfriend, Vanessa, a gift for her birthday.He knows she will expect the "perfect" gift.He feels like boyfriends are "supposed" to get their girlfriends jewelry or perfume.His older sister recommends a necklace or earrings. While he's at the jewelry store, he also buys a watch for himself, rationalizing that he hardly ever buys stuff for himself and he "deserves it."
-In the GIFT MINI CASE,Vanessa's high expectations of Winston are likely to prolong the ________ stage of the decision-making process.

Accepted Answer

A)  need recognition 
B)  prepurchase search 
C)  postpurchase evaluation 
D)  permission marketing 
E)  relationship marketing 
A)  need recognition 
B)  prepurchase search 
C)  postpurchase evaluation 
D)  permission marketing 
E)  relationship marketing

Question 14

In low-risk situations,consumers are likely to engage in complex and extensive information search and evaluation.

Accepted Answer

A) True 
 B)False

Question 15

A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n)________.

Accepted Answer

A)  lexicographic decision rule 
B)  affect referral decision rule 
C)  disjunctive decision rule 
D)  conjunctive decision rule 
E)  cognitive decision rule 
A)  lexicographic decision rule 
B)  affect referral decision rule 
C)  disjunctive decision rule 
D)  conjunctive decision rule 
E)  cognitive decision rule

Question 16

The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.

Accepted Answer

A)  active consumer model 
B)  perceptual consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model 
A)  active consumer model 
B)  perceptual consumer model 
C)  cognitive consumer model 
D)  emotional consumer model 
E)  routinized consumer model

Question 17

Consumers are frequently presented with incomplete information.Identify four strategies that consumers can adopt for coping with missing information.

Accepted Answer

.Consumers may delay the decision until

Question 18

What are three decision categories that require consumption decision making? Give an example of each.

Accepted Answer

Brand decisions: whether to purchase one

Question 19

MP3 MINI CASE: Judy wants a new MP3 player so she can listen to music while she runs.She currently runs with a CD player, but is irritated with the frequency with which it skips and the limited amount of music that can be stored on a CD.After reviewing several consumer reviews on various tech websites, she identifies 5 different MP3 player models that might meet her needs.She decides that she needs at least 20 gigabytes of data storage on her player, and eliminates all options with fewer than 20 GB.There are now 3 models remaining.She then decides that she will only accept players with at least 15 hours of battery life.She is now considering only 2 players.Player A is heavier, but has a longer battery life.Player B is lighter, but has a shorter battery life.Judy chooses Player A because she believes that the longer battery life more than compensates for the additional weight.
-In the MP3 MINI CASE,Judy narrows her options from 3 to 2 player models based on a ________.

Accepted Answer

A)  compensatory decision rule 
B)  affect referral decision rule 
C)  lexicographic decision rule 
D)  disjunctive decision rule 
E)  conjunctive decision rule 
A)  compensatory decision rule 
B)  affect referral decision rule 
C)  lexicographic decision rule 
D)  disjunctive decision rule 
E)  conjunctive decision rule

Question 20

Of the three levels of consumer decision making,________ requires the greatest effort on the part of the consumer.

Accepted Answer

A)  extensive problem solving 
B)  economic problem solving 
C)  limited problem solving 
D)  passive problem solving 
E)  routinized response behavior 
A)  extensive problem solving 
B)  economic problem solving 
C)  limited problem solving 
D)  passive problem solving 
E)  routinized response behavior

The ________ portrays a world of perfect competition in which the consumer is characterized as making rational decisions.

Karen is buying a new laptop.She is looking for a light-weight computer.The laptop she purchases is a little heavier than she had originally hoped,but she was willing to accept the extra weight for a computer with a bigger,clearer screen.Karen made her purchase decision using a(n)________.

The inert set consists of the small number of brands the consumer is familiar with,remembers,and finds acceptable.

A person is more likely to spend more time in the prepurchase search if it is a gift he is looking for.

Friends,neighbors,coworkers,and salespeople are considered ________ prepurchase information sources.

The principal limitation of the ________ is that consumers' ability to behave completely rationally is limited by their existing skills,goals,and knowledge.

A consumer is most likely to use ________ when purchasing a new,updated version of something that he or she has purchased before,such as replacing an old laptop with a new one.

________ is typically an unfocused state that is already present at the time a consumer "experiences" an advertisement,a retail environment,a brand,or a product.

________ can be thought of as the gift exchange that takes place between a giver and a recipient.

The cognitive view of the decision making process yields ________ decisions.

________ stresses a firm's long-term commitment to the individual customer.

In low-risk situations,consumers are likely to engage in complex and extensive information search and evaluation.

A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n)________.

The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.

Consumers are frequently presented with incomplete information.Identify four strategies that consumers can adopt for coping with missing information.

What are three decision categories that require consumption decision making? Give an example of each.

Of the three levels of consumer decision making,________ requires the greatest effort on the part of the consumer.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Marketing Ethics and Social Responsibility

Filters

Exam 15: Consumer Decision Making and Beyond

The ________ portrays a world of perfect competition in which the consumer is characterized as making rational decisions.

Karen is buying a new laptop.She is looking for a light-weight computer.The laptop she purchases is a little heavier than she had originally hoped,but she was willing to accept the extra weight for a computer with a bigger,clearer screen.Karen made her purchase decision using a(n)________.

The inert set consists of the small number of brands the consumer is familiar with,remembers,and finds acceptable.

A person is more likely to spend more time in the prepurchase search if it is a gift he is looking for.

Friends,neighbors,coworkers,and salespeople are considered ________ prepurchase information sources.

The principal limitation of the ________ is that consumers' ability to behave completely rationally is limited by their existing skills,goals,and knowledge.

A consumer is most likely to use ________ when purchasing a new,updated version of something that he or she has purchased before,such as replacing an old laptop with a new one.

________ is typically an unfocused state that is already present at the time a consumer "experiences" an advertisement,a retail environment,a brand,or a product.

________ can be thought of as the gift exchange that takes place between a giver and a recipient.

The cognitive view of the decision making process yields ________ decisions.

________ stresses a firm's long-term commitment to the individual customer.

In low-risk situations,consumers are likely to engage in complex and extensive information search and evaluation.

A consumer who selects the product with the highest overall rating when considering all its attributes has used a(n)________.

The ________ describes a consumer who falls somewhere between the extremes of the economic and passive consumer models.

Consumers are frequently presented with incomplete information.Identify four strategies that consumers can adopt for coping with missing information.

What are three decision categories that require consumption decision making? Give an example of each.

Of the three levels of consumer decision making,________ requires the greatest effort on the part of the consumer.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Marketing Ethics and Social Responsibility

Filters