Exam 7: E-Business and E-Commerce

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____________ organizations have a limited geographical reach.

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Differentiate between electronic storefronts and electronic malls, and provide examples of each.

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A type of viral marketing involves sending information about your product to friends.

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An electronic storefront represents ____________.

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Which of the following is a benefit of e-commerce to customers?

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Discuss the various business-to-consumer applications (e.g., e-tailing, electronic storefronts, electronic malls).

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In a reverse auction, the __________ bidder wins.

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_____ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or trademark belonging to someone else.

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You have an entrepreneurial spirit and decide to start your own business. You know you first have to consider the degree of digitization you are going to pursue for your new business. What does this mean? What are your options? Which option would you choose and why?

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In which of the following business models do businesses request quotes from suppliers and use B2B with a reverse auction mechanism?

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Hacking is the indiscriminate distribution of electronic ads without permission of the receiver.

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eBay uses a _____ auction.

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You decide to start a landscaping business called Trim Grass. One of your services will be to perform fertilizer treatments. You will need to buy a great deal of fertilizer for your many clients. You can use all of the following methods to purchase the fertilizer except:

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In _____, direct and indirect materials in one industry are purchased on an as-needed basis.

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In ________ e-commerce, an organization provides information and services to its workers.

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___________ marketing encourages receivers to send information about products/services to their friends.

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You decide to start a landscaping business called Trim Grass. You type www.TrimGrass.com (https://dan.com/buy-domain/trimgrass.com?redirected=true)in a Web browser, and no page with that name appears. The domain name is therefore available.

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Banners are the most common form of advertisement on the Internet.

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Discuss the following electronic commerce business models and give examples of each type: online direct marketing, electronic tendering system, name-your-own-price, find-the-best-price, affiliate marketing, and viral marketing.

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_______ e-commerce is also known as e-tailing.

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