Question 1

All of the following are used to provide online market research except

Accepted Answer

A) Reviews 
B) Recommendations 
C) Voting 
D) Emails 
E) Blogs 
A) Reviews 
B) Recommendations 
C) Voting 
D) Emails 
E) Blogs D

Question 2

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

Accepted Answer

A) When you sign up, you will need to download print templates. 
B) You won't be able to search RSS content. 
C) You will be able to choose only one topic area. 
D) You will be notified of updates in the content areas you selected. 
E) You will get content sent to you via e-mail. 
A) When you sign up, you will need to download print templates. 
B) You won't be able to search RSS content. 
C) You will be able to choose only one topic area. 
D) You will be notified of updates in the content areas you selected. 
E) You will get content sent to you via e-mail. D

Question 3

What is collaborative consumption? What are its benefits? What are its risks?

Accepted Answer

not answered

Question 4

A Web site that combines content from other Web sites to form new content is called a(n)______.

Accepted Answer

A) Social network 
B) Aggregator 
C) Blog 
D) E-commerce site 
E) Mashup 
A) Social network 
B) Aggregator 
C) Blog 
D) E-commerce site 
E) Mashup

Question 5

Ads cannot appear as YouTube videos.

Accepted Answer

A) True 
 B)False

Question 6

Building relationships, anticipating needs, and providing special deals for the community's members are functions of which category of Web 2.0 applications?

Accepted Answer

A) Social networking 
B) Aggregators 
C) Blogs 
D) Crowdsourcing 
E) Social commerce 
A) Social networking 
B) Aggregators 
C) Blogs 
D) Crowdsourcing 
E) Social commerce

Question 7

Web 2.0 media sites allow people to share digital media.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not an example of social commerce?

Accepted Answer

A) Wendy offers gift cards to online users for funniest response to various challenges. 
B) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. 
C) Disney allows people to book tickets on Facebook without leaving the site. 
D) Best Buy has a Web site which can be used to purchase products for pick up in a store. 
E) Zappos uses Twitter to send customers coupons when they mention a Zappos product. 
A) Wendy offers gift cards to online users for funniest response to various challenges. 
B) Pepsi Co. sends live notifications to customers when they are close to a store that sells their products. 
C) Disney allows people to book tickets on Facebook without leaving the site. 
D) Best Buy has a Web site which can be used to purchase products for pick up in a store. 
E) Zappos uses Twitter to send customers coupons when they mention a Zappos product.

Question 9

Which of the following is the best source of data for market research and customer service?

Accepted Answer

A) Conversational marketing 
B) Customer ratings and reviews 
C) Expert ratings and reviews 
D) Sponsored reviews 
E) None of the above 
A) Conversational marketing 
B) Customer ratings and reviews 
C) Expert ratings and reviews 
D) Sponsored reviews 
E) None of the above

Question 10

One of the problems that HR departments have with using social computing to recruit is

Accepted Answer

A) all candidates seek them out 
B) they only receive qualified applications 
C) they receive many more applications than they can process. 
D) social sites each have their own special niche 
E) they cannot be used for internal tasks. 
A) all candidates seek them out 
B) they only receive qualified applications 
C) they receive many more applications than they can process. 
D) social sites each have their own special niche 
E) they cannot be used for internal tasks.

Question 11

Which of the following is false about social advertising?

Accepted Answer

A) Social network sites have turned to advertising as a way to make revenue. 
B) Viral marketing is effective with social networking 
C) Social advertising removes peer pressure from the buying decision. 
D) Social advertisements are placed in paid-for media space by companies. 
E) Social apps support social interactions and are managed by a company to promote its brand. 
A) Social network sites have turned to advertising as a way to make revenue. 
B) Viral marketing is effective with social networking 
C) Social advertising removes peer pressure from the buying decision. 
D) Social advertisements are placed in paid-for media space by companies. 
E) Social apps support social interactions and are managed by a company to promote its brand.

Question 12

A wiki is a collection of blogs.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements concerning blogging is false?

Accepted Answer

A) Anyone can blog. 
B) A reader can believe all of the details in a blog. 
C) A company can maintain an internal blog site. 
D) Blogging can be used in marketing. 
E) Tweets are replacing blogging. 
A) Anyone can blog. 
B) A reader can believe all of the details in a blog. 
C) A company can maintain an internal blog site. 
D) Blogging can be used in marketing. 
E) Tweets are replacing blogging.

Question 14

Which of the following is a benefit of social commerce?

Accepted Answer

A) Privacy 
B) Security 
C) Testing 
D) All of the above 
E) None of the above 
A) Privacy 
B) Security 
C) Testing 
D) All of the above 
E) None of the above

Question 15

Social computing has allowed customers

Accepted Answer

A) To be advocates and influencers. 
B) To continue to have to be passive with their interactions with companies 
C) To be forced to interact more often with customer service. 
D) To be restricted to only posting positive feedback about products. 
A) To be advocates and influencers. 
B) To continue to have to be passive with their interactions with companies 
C) To be forced to interact more often with customer service. 
D) To be restricted to only posting positive feedback about products.

Question 16

Compare and contrast blogs and wikis.

Accepted Answer

The answer of Compare and contrast blogs and wikis....

Question 17

Communication marketing is using social media sites to get feedback.

Accepted Answer

A) True 
 B)False

Question 18

Using social computing tools to do market research

Accepted Answer

A) Is only done by consumers 
B) Is only done by businesses 
C) Is expensive 
D) Can foster closer customer relationships 
E) Uses only data provided to the business. 
A) Is only done by consumers 
B) Is only done by businesses 
C) Is expensive 
D) Can foster closer customer relationships 
E) Uses only data provided to the business.

Question 19

HR departments use social computing applications to assist them in which of the following activities:

Accepted Answer

A) Recruiting 
B) Training 
C) Regrouping teams 
D) Managing downsizing 
E) All of the above 
A) Recruiting 
B) Training 
C) Regrouping teams 
D) Managing downsizing 
E) All of the above

Question 20

Identify and analyze the risks and benefits associated with social networking sites.

Accepted Answer

The answer of Identify and analyze the risks and benefits...

All of the following are used to provide online market research except

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

What is collaborative consumption? What are its benefits? What are its risks?

A Web site that combines content from other Web sites to form new content is called a(n)______.

Ads cannot appear as YouTube videos.

Building relationships, anticipating needs, and providing special deals for the community's members are functions of which category of Web 2.0 applications?

Web 2.0 media sites allow people to share digital media.

Which of the following is not an example of social commerce?

Which of the following is the best source of data for market research and customer service?

One of the problems that HR departments have with using social computing to recruit is

Which of the following is false about social advertising?

A wiki is a collection of blogs.

Which of the following statements concerning blogging is false?

Which of the following is a benefit of social commerce?

Social computing has allowed customers

Compare and contrast blogs and wikis.

Communication marketing is using social media sites to get feedback.

Using social computing tools to do market research

HR departments use social computing applications to assist them in which of the following activities:

Identify and analyze the risks and benefits associated with social networking sites.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security and Controls

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Intelligence

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Cloud Computing

Technology Guide 4 : Intelligent Systems

Technology Guide 5 Protecting Your Information Assets

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Exam 9: Social Computing

All of the following are used to provide online market research except

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?

What is collaborative consumption? What are its benefits? What are its risks?

A Web site that combines content from other Web sites to form new content is called a(n)______.

Ads cannot appear as YouTube videos.

Building relationships, anticipating needs, and providing special deals for the community's members are functions of which category of Web 2.0 applications?

Web 2.0 media sites allow people to share digital media.

Which of the following is not an example of social commerce?

Which of the following is the best source of data for market research and customer service?

One of the problems that HR departments have with using social computing to recruit is

Which of the following is false about social advertising?

A wiki is a collection of blogs.

Which of the following statements concerning blogging is false?

Which of the following is a benefit of social commerce?

Social computing has allowed customers

Compare and contrast blogs and wikis.

Communication marketing is using social media sites to get feedback.

Using social computing tools to do market research

HR departments use social computing applications to assist them in which of the following activities:

Identify and analyze the risks and benefits associated with social networking sites.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security and Controls

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Information Systems Within the Organization

Customer Relationship Management and Supply Chain Management

Business Intelligence

Acquiring Information Systems and Applications

Technology Guide 1 : Hardware

Technology Guide 2 : Software

Technology Guide 3 : Cloud Computing

Technology Guide 4 : Intelligent Systems

Technology Guide 5 Protecting Your Information Assets

Filters